I have been receiving many emails requesting information on Chiropractic Practice Building as well as building businesses in general in order to earn more money. Instead of answering them all individually, I decided to blog it for all to receive. It doesn't matter if you are selling widgets or if you are selling health, the concepts are the same. First premise of business is to know your product inside and out. The next premise is to be able to communicate its value to your buyer. If there is no creation of value then your buyer will never buy. In any service oriented business whether it be Medicine, Chiropractic, Law, or Accounting you must become your clients' "problem solver". People will have no problem in spending money to have their problem solved.

Obviously you must treat all consumers like they were your family. You must respect their time as well as their entire being. An easy rule to follow is the Golden Rule. Do unto others...

Money is simply the by-product of service rendered or goods received. Never just be in it for the money. When you are doing something just for the money people will sense that and your money will be repelled away from you faster than you ever thought possible. It is ok to earn money. Never do so at the expense of your client/patient or your product. In other words do not sell inferior quality products and do not give inferior service. What are your thoughts? Everyone on the Creative coaching Blog would like to know. I will not be blogging till after the New Year. I want to take this moment to wish everyone a Happy and Healthy Holiday Season and a Great New Year.

Dr. Paul Inselman

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