The dental industry is hyper-competitive. Patients, especially those in urban areas, typically have many nearby dental offices to choose from. What is going to make them choose your office over all the others? These three marketing ideas for your dental office will.
It’s all about marketing. The right marketing strategy can not only get you seen when people search for dentists, but also extend a unique selling proposition that sets you apart from competitors. Even those dentists whose offices are experiencing growth and increasing revenues shouldn’t simply rest on their laurels. Doubling down and expanding upon a successful marketing strategy is critical to maintaining growth in the long term.
With that in mind, find our top three marketing ideas for your dental office below. For more information on how Creative Coaching can help you implement these strategies, take a look at our business development for dentists page.
#1 – Try Adding Pay-Per-Click To Your Arsenal
If you have not already hopped on the pay-per-click (PPC) bandwagon, you’re late. PPC involves bidding on keywords that users type into search engines in order to show your ads to people who are interested in your service.
For example, PPC allows dentists to show ads to users who search for “dental office near me” and who are physically located within a 10mile radius of your office. Best of all, unlike traditional marketing tactics, PPC is highly measurable. At any given time, you are able to precisely calculate your ROI. This allows you to scale your PPC efforts along with your business and maximize the return on each advertising dollar you spend.
#2 – Invest In Search Engine Optimization
The next innovative marketing idea for your dental office is to invest in search engine optimization (SEO). This is the ongoing process of optimizing a website to rank higher on search engines like Google.
A variety of factors influence how a website ranks including content, backlinks, and meta information. By optimizing each of these factors, your website’s ranking can be increased over time. The end goal is to get your website to the top of Google’s search results. That way, when a user searches for a dentist, they see your business first.
The unique aspect of SEO as a marketing strategy is that it’s a long-term investment. Getting your business website on the first page of Google takes time. However, once it’s there, you’ll get significantly more traffic to your website. Best of all, you won’t have to pay anything for clicks.
#3 – Encourage Online Reviews
Online reviews are essential to almost any business. Having a good rating and a high number of patient reviews helps potential patients feel more comfortable going to a dentist they’ve never been to. Encourage your patients to leave you a review on sites like Yelp, Facebook, and Google. This marketing idea for your dental office will pay dividends over time, trust us.
If you need expert advice for developing a successful marketing strategy for your dental office, give us a call at 8882010567 now for a free consultation. Our team can help you revamp your marketing, manage sustained business growth, and get high-quality new patients.