As we discussed yesterday, growing a Chiropractic practice takes time and effort. You may click here to read yesterday’s newsletter if you missed it.

This is the last newsletter on this topic. After practicing for thirty-six years and coaching Chiropractors just like you for the last nineteen years, I can tell you with one-hundred percent certainty that I know more than a thing or two about growing a great practice. I have helped many practitioners prevent bankruptcy, design the practice that THEY love, and I have helped many practitioners become millionaires. You can be helped too.

 

This newsletter will give you the truth and the facts as to why your practice is growing or shrinking. What you do with the information is entirely up to you.

 

Here are the major problems in Chiropractic today-Part 2:

 

• Many chiropractors discount their fees. Every time you discount your fee, you are stealing from your retirement, or any other long-term monetary goal. If you are discounting your fee STOP! PLEASE STOP!

 

Instead of discounting your fee, learn how to upsell and down sell your patients. When you deploy these strategies, you will never discount your fee and steal from you and your family again.

 

•  Call me or come in for a free exam are not the best marketing offers. Learn how to use a compelling offer. When you use a compelling offer, the offer is so juicy that nobody can turn it down. A compelling offer is the key to better conversion.

 

• Believe it or not new patients are not the answer to a profitable practice. Please don’t misunderstand what I am saying. New patients are important; but PVA (patient visit average) is equally as important. The practices with the highest PVA are the most stable and profitable. The reason is once you have converted the prospect to a patient there are no further acquisition costs so the longer the patient stays (as long as it is clinically warranted) the more profit you generate.

High PVA starts with doing a proper consultation which is followed up by a ROF (report of findings) that elicits a commitment and an education about continuity. The next piece to PVA is proper table talk, re-exams that connect to the patient’s purpose and goals and lastly, the big picture of health education.

 

• Space will not allow for all of the things that you need to be doing right now. Hiring the right team and getting the right people in the right job is imperative to running a stress-free practice. If you are not acquainted with DISC Behavioral studies, you may want to learn about them. Fortune 500 companies use them for a reason. If it is good enough for multi-billion-dollar businesses, it is good enough for a Chiropractic practice too.

 

In short, DISC studies enable the employer to know exactly what motivates the employee or patient which is extremely valuable. For example, some employees are motivated by money while others are motivated by getting time off. Wouldn’t help you to know what motivates that individual before you hire them? To learn more about Disc Behavior Studies click here.

 

 

 

I have given you the most common areas that need to be attended if you want to have a stress-free and profitable Chiropractic practice. When you are ready to get some help ask a friend, colleague, or another coach; or CLICK HERE to set up a complimentary business strategy session and you will leave knowing everything that you need to execute to grow your practice to the next level!

 

 

Need everything done for you marketing? Click Here to take a free tour of the Academy.

 

In Gratitude,

 

Paul