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This was an email that I received last week and my answer.
Dr. Inselman. I have been reading your newsletters for about a year now. They are always filled with really good nuts and bolts suggestions as well as your very positive look on just about everything. Congrats on the birth of your grandson. That must be very special. I have some years to go before I get there as my kids are only 11 and 15.
Here is my question. I have used many, many practice management companies and business coaches in the past. Some were good but most just took my money without helping me at all. How are you different and what will you specifically do to help me?
Thank, you
Bill
Dear Bill:
Thank you for being a long-term reader and supporter of this newsletter. My sole intention is to educate, educate and educate. It is tough out there. Covid, economy and the world uncertainty make it tough for everyone.
Thank you for the well wishes on the birth of my grandson. Bill, while your kids are only 11 and 15 let me tell you IT GOES FAST! It seems like yesterday that my kids were that age and…blink…and I am a grandfather. My point, make every minute count, it goes by way too fast!
To answer the question how I am different and what do I do. Let me say this and let me be as diplomatic as possible. Ever since the pandemic, everyone and their brother has become a coach or consultant. When choosing a coach, you have to pick the right one. This email will not allow me to list how to pick the right one but if you would like to hop on a call, I would be happy to educate you. To make it real short and sweet, you need to resonate with that coach, and you need to have them prove to you that they have done what you want to do. Eg. Would you want to go to a marriage counselor who was divorced twelve times? Lol.
I can only tell you what I do. You will have to determine if it is different from others because candidly, and respectfully I don’t check what others do and I really don’t care. Since I can only control what I do that is what I focus on. Does that make sense?
The first thing that I do is I offer a free business analysis session. When that appointment is made, I send the person a business profile to fill out online which is diagnostic for me and quite introspective for the party receiving it. This document alone will tell the prospect a lot about where their weaker areas are. Some people literally get nauseas when they fill it out because facing reality is sometimes uncomfortable. That is the first step to conquering what is holding you back. Don’t let nausea preclude you. LOL!
When we get on the phone I listen intently. I am interested in YOUR GOALS. I am interested in YOUR AGENDA. I think that is a big difference between myself and others. My agenda is your agenda. Many coaches try and clone you to their model or their way of thinking. That in my opinion is a recipe for disaster.
Next, we determine together where the weaker areas are; what the priorities are; and we create an action plan together to take your business and life to the next level and beyond. This is a very important point. No two of my clients are coached the same. Everyone gets a custom-created program which is why, in my opinion, our results have been so spectacular over the past nineteen years.
Bill, Accountability, is key. I am big on holding my clients accountable, so they execute the plan we create. If you are not going to execute the plan, then nothing will happen. That is not acceptable to me and should not be acceptable to the client.
Next point which is really important is this…I don’t work on a time value. I work on a results value. What that means is you may need to speak to me multiple times in a day or a week; and if you do, you are not charged extra for those calls.
Skillsets are very important when finding the right coach. I have thirty-eight years of business experience and nineteen years of coaching experience. I have seventy-five coaches that work on my team. That puts me the position to have a pretty hefty think tank and tons of experience and skillsets at my beckon call.
In 2021 I saved fifty-four businesses from going bankrupt, 23 people became millionaires and I had one suicide save; coupled with doing over $250,000 in pro-bono work. Stats, that I am quite proud of and will be looking to exceed each and every year.
I hope that answers your questions, Bill. The bottom line is choosing a coach, like a doctor or any other professional is a very personal decision. The important thing is to listen to your gut and make sure you resonate. Then, follow the recommendations and your life and business should take a huge turn for the better. Thanks for your questions.
Paul
Let me distill this newsletter down to one paragraph…
The key to your success is creating a proper plan and holding yourself accountable to executing the plan. Having a neutral third party to help and guide you makes the journey infinitely easier. Why? It is tough to hold yourself accountable and you can’t see your blind spots.
Be like Nike and Just Do it!
You heard it here first.
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