How to Improve Your Marketing NOW!
Too many doctors are forgetting that the web gives them access to millions/billions of potential patients. These 5 tips will help your on-line presence.
1. Determine Your Goals-Making more money is NOT A GOAL!! Making an extra $225,000 by December 1, 2016 by making 30 follow-up phone calls/day and creating 31 newsletters a week is a goal.
2. Stop throwing crap up against the wall. That is not marketing that is throwing crap against the wall. You must become strategic. Learn the buying funnel. Learn how to market via mathematical equations that will give you a higher probability. Learn how to create and use a UVP (unique value proposition)
3. Develop a clear Strategy-All of your marketing campaigns should be tied together in a cohesive package. Each should promote you, your service and cross-refer to each other. This helps you lower your cost and make more money.
4. You had better start thinking waaaayyyy out of the box! This economy is brutal. I’m not making this stuff up. Look at the world. Deductibles $5000; Co-payments $75.00. Audit Witch hunts where you have to return 1000’s to 100,000’s of YOUR HARD-EARNED money. These facts are what makes this economy brutal. The “old days” of tactical-based marketing are over. Our clients are killing it with legal, ethical, integrity-based and highly EFFECTIVE outside the box marketing and you can too!
5. Test Your campaigns. Just don’t throw stuff out there and hope and pray. Test, test, test! To test you must set up tracking. You must know your ideal patient. You must know the motivators and influencer’s for your ideal patient.
By this time you are probably wondering how I know with 100% certainty that these tips will bring you more quality new patients. The reason I know is every single day I get a call, email or text from an existing client telling me that they had a record day in office visits. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here and find out for yourself how I can help you grow your practice ethically, legally and with integrity; get more free time and have fun again. The consultation is free. We have payment plans that will allow virtually EVERYBODY AND ANYBODY the ability to afford my services. Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be. Also take advantage of some amazing incentives that will be expiring shortly.