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2018May

Marketing Strategy

What’s The Difference Between Strategic-Based Marketing Versus Tactical

More than 2,000 years ago, renowned military strategist Sun Tzu wrote his magnum opus The Art of War. In it, he said, “Strategy without tactics is the slowest route to victory … Tactics without strategy is the noise before defeat.” Today, there’s a lot of confusion on the internet over
DISC assessments

How Utilizing DISC Assessments Can Help Your Business Flourish

It can be hard trying to hire the perfect person for your company. It takes all types of people to build a successful team, but even interviews can’t tell you all there is to know about a person. How do you know before you hire someone that they’re the best
employee training

Top 10 Reasons You Need a Quality Employee Training Program

Whether you have two employees or a team of hundreds, the success of your business depends on how well you train every single team member. Employee training ensures each person feels ready and able to take on their role. No to mention, it makes recent hires feel included and provides
What is Business Coaching and Why Do You Need It

What is Business Coaching? Probably Not What You Think

Stagnant Business Growth? This Might Be a Good Thing There are few things as frustrating as a plateauing business. Slowing revenue, a lack of new client acquisitions, or diminishing website traffic can lead business owners to panic and wonder “what am I doing wrong?” Contrary to how stagnated growth may
improving customer service

Why Improving Customer Service is a Necessary Investment

A positive customer experience can do more to generate sales than anything else. In fact, when American Express conducted a survey back in 2011, it established that 70 percent of customers said they would spend more on a company that offered exceptional customer service. When a company creates that kind

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