Want to hear some interesting statistics about the effectiveness of business coaching? The proper coach can take your business to the next level. Here we go:

•         MetrixGlobal found an anonymous Fortune 500 company saw a 529% return on investment (ROI) after investing in executive coaching
•         Another study by MetrixGlobal found a return of $7.90 for every $1 invested in coaching
•         53% of executives in one survey reported increased productivity as a result of business coaching, while over 70% reported better working relationships with their supervisors and direct reports

Sold on the benefits of coaching yet? No? Then let’s explore some of the common misconceptions about business coaching. This will help you have a fuller, more complete understanding of what coaching is all about. You might even learn why everyone, from the most powerful CEO to the newest entry-level hire, can benefit from business coaching.

I Don’t Need a Business Coach

This is by far the largest misconception about business coaching. No one thinks they need a coach. This is true for executives and high earners. It’s also true for struggling sales managers and poor performers. No one wants to think they need help.

The truth is simple. Everyone benefits from sitting down with an experienced business professional and honestly assessing their strengths and weaknesses. Everyone benefits from learning innovative sales and marketing techniques. Everyone benefits from discovering ways to organize their team and increase productivity.

Everyone benefits from business coaching. It’s that simple.

It’s Expensive and Time Consuming

This is public enemy number two. People tend to think of executive or business coaches as meeting with elite CEOs on private jets. They think coaching costs a fortune and is something the rich use to become richer.

This is true for some business coaches, to be sure, but it isn’t the case for all of them. There are an estimated 20,000 business coaches working today. Some of them charge a fortune. Others undercharge. Still others fall somewhere in the middle.  

Do some research. Find the type of coach that works best with your industry and experience level. Reach out to them and see what they charge. Chances are they’re going to offer an individually tailored program that will fit your budget. That’s what we do at Creative Coaching and, in our humble opinion, it’s the only way.  

Now, onto time consuming. Coaching can be time consuming, if you want it to be. It can also easily fit into any business professional’s schedule. It’s all about the type of coaching you want and what fits your industry and experience level.

You also need to consider the increase in productivity and profitability that business coaching brings with it. Investing some time and money for a large return of both time and money? That sounds like a smart decision.

Your Business Coach is a Therapist

What do you think of when someone says business coach? A lot of people picture a therapist, but in a designer suit and tie. This isn’t the case at all.

All coaches have their own style and methodology. Some are going to sit, listen, and talk like a therapist. Some aren’t. Business coaching is all about identifying, engaging, and developing talent. This requires empathy and trust, but not counseling or therapy.

At the end of the day, your business coach isn’t a therapist. They’re not a friend or a mentor either. They’re simply someone who understands how to make you more effective and profitable in your chosen field.

Sold on business coaching now? Good. Take the next step in your career today by contacting Creative Coaching. We’ve experienced, dedicated, and can help you grow!