This article will help you to build out the tactical approach required to successfully implement a “networking” strategy. Networking is a terrific way to generate immediate interest in what you do, and for the most part, it’s 100% free.

It helps increase your visibility and credibility and can generate a significant number of leads in just minutes. Most business owners attend networking events without properly preparing a strategic plan of action. A strategic action plan is a collection of tactics that are implemented in a predetermined sequence in order to produce a specific outcome.

You MUST create your sales process around the right strategy that will produce the appropriate end result for your business. The process we’re teaching you here will enable you to do this. So, let’s review where you should be right now.

You should have developed developed a compelling elevator pitch that you can use at every networking event that you attend that laser-targets your ideal client/patient/ customer and prequalifies the ones that are truly interested in buying what you sell.

For those that are interested, we hand them our business card with a compelling offer on the back of the card that sends them to our online landing page. When they arrive at that URL, they find themselves on a landing page that captures their attention and compels them to request your free offer. It also allows you to capture their contact information in the process.

A compelling offer will put any event that you do on steroids. Over the next week I will outline for you exactly how to create compelling offers that work.

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