When I am teaching a client about their message and I hear them say “I’ve done Facebook before” I have to stop and educate them that message and medium are like comparing apples and oranges; they are not the same thing and are very easily confused.
Mediums are what are used to convey your message. Facebook, radio, TV, AdWords, brochures, and lectures are examples of mediums. These are the places where your message is conveyed.
If you want to generate a consistent system of new leads then you must do the following regarding your message:
- You must create a market dominating position-This is what is going to set you apart and allow you to crush your competition. It is not to be confused with a UVP, or USP. A Market dominating position allows you to enter the conversation that is taking place in the heads of your prospect. To learn more you may click here and register for a free webinar on lead generation; that will teach you how to generate more business leads than you can handle.
- You must use the conversion equation (interrupt>engage>educate>offer), which will allow you to convert those leads into paying patients, clients or customers. The webinar will also teach you how to properly deploy the conversion equation
- You must understand the buyer’s journey. All buyers are not created equal. You must market to each type of buyer differently to be effective.
- Do you understand the difference between strategic-based marketing and tactical-based marketing? If you don’t, your results will suffer and you will waste time and money.
- Do you understand how to make your website a profit center? In today’s market-place you must have a website to have credibility. However, having a website and making money from a website, are two entirely different things. Unfortunately most people are not making money from their site. The webinar will teach you how to tweak your present site to make money effortlessly.
Once you create the proper message using a market dominating position coupled with the conversion equation you can now choose the proper medium to use to deploy your message. All mediums work and have their place. You will find that even if you have done a Facebook, or AdWords campaign, or any other medium in the past; once you have a properly crafted message your results will soar and be much different than your previous experience. You may also click here to learn more about the Academy of Creative Marketing.