If your marketing efforts are not going to the correct target market your efforts will be in vain and you will waste a lot of time and money. If you are marketing properly, then THE SKY IS THE LIMIT to how large your practice can grow!

Let me give you an example. Let’s say that you want to go fishing for shark. Would you come to visit me in South Florida and go fishing in the lake in my backyard? Of course not, sharks don’t live in fresh water. OK, so we go to the ocean; would you use a minnow for bait? Of course not, sharks don’t eat minnows, they eat BIG fish.

Your marketing is the same thing. If you like to treat children would you do a lecture in a senior center? The obvious answer is no…but many of you do.

When I ask practitioners who is your ideal patient, they will often answer me, “anyone with good insurance.” The next question I ask them is to tell me about the characteristics of their least favorite patient that they treat. They go on to tell me how that person is always late, never pays their bill on time and is always complaining about something. ‘How would you like a hundred more of those patients, I ask?” When they tell me no, I remind them that they told me that their ideal patient is anyone with good insurance.

Let’s go over the steps to identifying an ideal patient so your marketing efforts will improve:
1. Identify specifically who you like to treat
2. What are the specific characteristics of that person?
3. Where do they live, work, and play?
4. What types of cases to they present with?
5. What are their socio-economics?
6. What hobbies do they have?
7. In short list everything that you can about that type of person

Next you want to start to determine which marketing techniques that you will utilize. make sure that they are strategic-based and not just tactical based. If you don’t know the difference, click here.

You have the ability with today’s modern marketing tools, like Google AdWords, Facebook, and Twitter, to make a huge impact in your marketplace. Use the steps above. If you are still having trouble, speak to a friend or colleague that is having success, or if you would like a free and without obligation strategy session, click the button below.

We offer step by step strategies coupled with world class support coupled with mind-set and performance coaching which will give you results that you will be very proud to own.