Author Archives: drinselman@creativecoachingllc.net

Business growth like Indy 500

What Does Your Office and an Indy-500 Pit Crew Have in Common?

If your business or practice does not run as smoothly and succinctly as an Indy-500 Pit Crew you will surely lose money or your business will not live up to its full potential.

An Indy-500 Pit crew is comprised of different systems. If each any system fails then the driver will lose the race. The tire crew is responsible for removing and replacing the tires. If the tires are not re-installed or inflated properly disaster can happen.

The fueler is responsible for re-fueling the car. If his job is done poorly the car can literally blow up.

The Fire Extinguisher hold the fire extinguisher and sprays a quick jet of water after the fuel hose is removed to wash away any residue. If his system fails the car can blow up.

The crew chief is the boss. He is the top mechanic who spots any problem with the car before they interfere with the performance at high speeds.

Remember all of the above jobs must be completed to perfection in under 10 minutes if that car and driver are to win the race.

How to Grow Your Business

Think of your business as being made up of systems that all must work at full capacity so your business can win the race and crush your competitors.

  1. Lead generation system-Sadly, most businesses do not have a lead generation system. This system is key to new business. We spend an inordinate amount of time teaching our clients how to create numerous strategical lead generation systems that consistently bring in the best new clients, patients or customers.
  2. Employees will make or break your business or practice. We consider the Employee System to be paramount. The system is comprised of hiring the right people; training the right people; and, making the employees profit centers not financial drains. We teach our clients how to hire and train the best staff with the help of the Language of DISC.
  3. Financial Systems will determine whether you have financial success or financial stress. Most business owners or doctors were never taught how to run a business in school. We teach our clients step by step how to run a profitable business based on sound business and finance principles.
  4. Organization is another weak area for most businesses. If you are not getting a full sixty minutes out of every hour you are losing valuable time. Poor organization causes you to work harder instead of smarter. We work with our clients so they are able to vacation every three months while still being highly profitable. This comes from the proper usage of organizational techniques.

Remember to beat your competition every system must be working 100% just like an Indy-500 pit crew. Wish and hoping will not get you a system-driven business. Hiring the right advisors, coupled with investing time and money to hire, train and train some more, will give you the ingredients to a competition crushing business!

 

Kindness

The Small Stuff Matters

As a business coach and marketing strategist, I can tell you that your business growth is directly proportional to the number of new leads that you generate coupled with the number of conversions that you achieved, coupled with the lenght of time that the client or patient stays with you, and or the number of repeat sales that you make.

Let’s focus on the repeat business side of the equation. When you are trying to cultivate repeat business it its imperative to build a strong sense of community. When I teach these concepts I like to give the example of dating. When you go out on a date for the first couple of times aren’t you on your best behavior? Don’t you go to great lengths to make your date feel special, valued and cared for?

What if you treated your customer, patient or client the same way on every interaction with them? You see folks the small stuff does matter. Here are some ideas that you can utilize:

  1. If you are in the trades ask permission before parking in the driveway and you better not be leaking oil!
  2. If you are in the trades ask the homeowner if it would be alright if you bring in their garbage pails, or newspaper?
  3. If you are an attorney, CPA or in any financial services look for opportunities to email your client articles of interest. Create relationships!
  4. If you are an attorney, CPA, or any financial services professional wine and dine your clients. make them love you. Make them feel special.
  5. If you are a Chiropractor, medical doctor, or dentist go the extra mile for your patient. Check their weight and blood pressure if you don’t regularly check it. Send them interesting articles that will benefit them. Call them to check up on them.

Let me distill this message down. The small things matter BIG TIME! Treat your customer, client, or patient like it is a first date on every interaction and not only will they return for repeat business but they will refer all of their friends and family to you.

Strategy Pyramid

The Difference Between a Marketing and Financial Strategist and a Business Coach

It’s funny when people ask me “what do you do for a living?” I answer, ” I am a marketing and financial Strategist who is also a business coach.” That usually prompts one of several responses:

  1. “What is that?”
  2. Or, “That’s interesting” followed by a puzzled look of embarrassment for being too afraid to ask what is that?

That has prompted me to write this article so I can just point people here for an in-depth explanation.

By definition business coaching is the practice of providing support and occasional advice to an individual or group in order to help them recognize ways in which they can improve the effectiveness of their business.

A marketing strategist is a person who helps a company or organization focus limited resources on the best opportunities to increase sales and create a sustainable market dominance.

A financial strategist is a person that helps a person or organization achieve their short-term and long-term goals.

Typically, when a company or individual hires a business coach they are looking for that coach to help them build their business. Isn’t it true that they are looking to build their business for financial gain?

Isn’t it true that to build a business-any business, marketing must be at the heart of any plan? Isn’t also true that the objective of building a business is to create systems that will ultimately give the business owner financial freedom?

If you answered yes to those questions then it is easy to see that working with a marketing and financial strategist who is also a business coach will give you an edge on your competitors.

The reason why clients like you have benefitted from our 32+ years of business experience coupled with our 14+ years of coaching and strategy experience is because of the unique skill-sets that we bring to our clients:

  1. We create custom-created strategy plans based on the clients’ needs, wants, desires and goals and most importantly their personality and DISC type. This allows our clients to gain superior results faster because their plan is built on a foundation of their strengths.
  2. As marketing strategists, we analyze market conditions both locally and globally. We are then able to position our clients’ market dominating position based on the economic climate of the day and of the future. This allows our clients to have and keep a distinct marketing advantage over their competition.
  3. As financial strategists, we are able to analyze and help our clients execute and deploy strategies that are going to help them realize their financial goals faster and easier than ever before. Our hallmark is that we create millionaires. We are able to deliver consistent results to our clients because of our ability to teach clients like you how best deploy strategies and have their money make them money. This is the power of result compounding.
  4. As marketing and financial strategists who are also award- winning business coaches allows us to take the pyramid pictured at the top of this article and help our clients develop a strong foundation of business goals (business coaching).
  5. We are able to use marketing strategies (market strategist) to create and execute the proper mediums to deliver lead generation and conversion.
  6. Financial freedom (financial strategist) is achieved by deploying financial strategies to have your money make you money as well as helping you to limit financial mistakes. The result is we help business owners like you achieve the financial security that they need, want, and desire.

The Results

  1. Our clients are up on average 52% this year to date. Since 2008 they are up on average over 165%
  2. You will learn how to create a market dominating position with our implementation guidance of the structured learning program at The Academy of Creative Marketing
  3. You will learn how to use and monetize the conversion equation interrupt>engage>educate>offer that is also taught at The Academy of Creative Marketing
  4. You will learn how to create business cards, elevator speeches, websites, print ads, radio, TV, webinars, newsletters, blogs, brochures, social media, and hundreds of other media that will bring you more qualified leads and make you money!
  5. Our award winning coaching will teach you how to set and achieve meaningful goals; understand how to monetize the language of DISC; be held accountable; and how to develop business and financial skills that will create financial security

Guarantees

  1. You will receive a written guarantee that you will earn at least two times what you invest with us.

What Our Clients Are Saying

 

“Paul Understands how to make our business money!”-B.K-Coral Springs, FL

“Dr. I is always there for us even at 11PM on Sunday, Thanks Dr. I”-JS-Michigan

“Dr. Inselman has taken helped us grow our business from start-up to now (4 years later). Our sales will eclipse $2M this year. Thanks Paul” AC-New York

“Paul has helped guide our failing Chiropractic Practice into a thriving practice. We thought we were going to have to close our doors. Boy were we wrong! Three years later after doing what he suggested has allowed us to hire two new employees, re-establish and fund to the max a retirement plan and get our life back. We are eternally grateful” Bill-Texas

“A Marketing Genius and super caring human being. He has held my hand and he has gone so far above and beyond for us. So grateful to this inspiring man.” SR-California

When you are ready to have a free and no-obligation consultation click here.
Strategy Pyramid

The Difference Between a Marketing and Financial Strategist and a Business Coach

It’s funny when people ask me “what do you do for a living?” I answer, ” I am a marketing and financial Strategist who is also a business coach.” That usually prompts one of several responses:

  1. “What is that?”
  2. Or, “That’s interesting” followed by a puzzled look of embarrassment for being too afraid to ask what is that?

That has prompted me to write this article so I can just point people here for an in-depth explanation.

By definition business coaching is the practice of providing support and occasional advice to an individual or group in order to help them recognize ways in which they can improve the effectiveness of their business.

A marketing strategist is a person who helps a company or organization focus limited resources on the best opportunities to increase sales and create a sustainable market dominance.

A financial strategist is a person that helps a person or organization achieve their short-term and long-term goals with an emphasis on PROFIT.

Typically, when a company or individual hires a business coach they are looking for that coach to help them build their business. Isn’t it true that they are looking to build their business for financial gain?

Isn’t it true that to build a business-any business, marketing must be at the heart of any plan? Isn’t also true that the objective of building a business is to create systems that will ultimately give the business owner financial freedom?

If you answered yes to those questions then it is easy to see that working with a marketing and financial strategist who is also a business coach will give you an edge on your competitors.

The reason why clients like you have benefitted from our 32+ years of business experience coupled with our 14+ years of coaching and strategy experience is because of the unique skill-sets that we bring to our clients:

  1. We Teach the Inselman Profit Formula™. This formula will make take any business to the next level of profitability in 60-90 days!
  2. We create custom-created strategy plans based on the clients’ needs, wants, desires and goals and most importantly their personality and DISC type. This allows our clients to gain superior results faster because their plan is built on a foundation of their strengths.
  3. As marketing strategists, we analyze market conditions both locally and globally. We are then able to position our clients’ market dominating position based on the economic climate of the day and of the future. This allows our clients to have and keep a distinct marketing advantage over their competition. IN short, our clients CRUSH their competition.
  4. As financial strategists, we are able to analyze and help our clients execute and deploy strategies that are going to help them realize their financial goals faster and easier than ever before. Because we focus on profit and only profit, our hallmark is that we create millionaires. We are able to deliver consistent results to our clients because of our ability to teach clients like you how best deploy strategies and have their money make them money. This is the power of result compounding.
  5. As marketing and financial strategists who are also award- winning business coaches allows us to take the pyramid pictured at the top of this article and help our clients develop a strong foundation of business goals (business coaching).
  6. We are able to use marketing strategies (market strategist) to create and execute the proper mediums to deliver lead generation and conversion. We are considered by many to be one of the best lead generators in the country.
  7. Financial freedom (financial strategist) is achieved by deploying financial strategies to have your money make you money as well as helping you to limit financial mistakes. The result is we help business owners like you achieve the financial security that they need, want, and desire.

The Results

  1. Our clients are up on average 52% this year to date. Since 2008 they are up on average over 165%
  2. You will learn how to create a market dominating position with our implementation guidance of the structured learning program at The Academy of Creative Marketing
  3. You will learn how to use and monetize the conversion equation interrupt>engage>educate>offer that is also taught at The Academy of Creative Marketing
  4. You will learn how to create business cards, elevator speeches, websites, print ads, radio, TV, webinars, newsletters, blogs, brochures, social media, and hundreds of other media that will bring you more qualified leads and make you money!
  5. Our award winning coaching will teach you how to set and achieve meaningful goals; understand how to monetize the language of DISC; be held accountable; and how to develop business and financial skills that will create financial security
  6. You will learn that the only thing that matters in business is profit. You will learn how to generate consistent profit day1.

Guarantees

  1. You will receive a written guarantee that you will earn at least two times what you invest with us.

What Our Clients Are Saying

 

“Paul Understands how to make our business profit!”-B.K-Coral Springs, FL

“Dr. I is always there for us even at 11PM on Sunday, Thanks Dr. I”-JS-Michigan

“Dr. Inselman has helped us grow our business from start-up to now (4 years later). Our sales will eclipse $2M this year. Our profit margin is 71%! Thanks Paul” AC-New York

“Paul has helped guide our failing Chiropractic Practice into a thriving practice. We thought we were going to have to close our doors. Boy were we wrong! Three years later after doing what he suggested has allowed us to hire two new employees, re-establish and fund to the max a retirement plan and get our life back. We are eternally grateful” Bill-Texas

“Love the Inselman Profit Formula Wish I knew about it ten years ago!” Charlene W.-Indiana

“A Marketing Genius and super caring human being. He has held my hand and he has gone so far above and beyond for us. So grateful to this inspiring man.” SR-California

When you are ready to have a free and no-obligation consultation click here.
professional business coach

What Can a Professional Business Coach Do for You?

PLEASE HAVE ALL LINKS OPEN TO A NEW WINDO

Most people don’t think of business as a game. But, it is in a sense. Like with other games, you get the result of what you put in. Like the saying goes you go hard, or go home– or as they put it in business, “eat or get eaten!”

Similar to other games, having a coach is critical for a variety of reasons; staying focused and maximizing your full potential are some of the major reasons.

With business, it is the same thing; whether your business is young or older, business coaching will help you run a successful business. Here are some examples of what a professional business coach can do for you.

Conflict Resolution

Let’s face it; unless you live alone on some island, you are bound to have conflicts at some point where people are involved. In fact, you might even have a conflict with yourself sometimes.

Business coaching can help you overcome unhealthy conflict that is standing between you and the success of your business. In most family-owned businesses, this can be a real troublesome situation, especially where the lines get blurred and boundaries seem to be crossed.

Unhealthy conflict means that you do not have time to get anything done; that is just one of the signs that you need business coaching.

Push You Out of Your Comfort Zone

Nothing great has ever come from a comfort zone. Unfortunately, for most online entrepreneurs, especially introverts, it is good to have a safe spot (extroverts are not an exception).

However, that is the opposite of what you need. As far as business is concerned, staying in the comfort zone will rob you of any potential your business has.

Business coaching helps give you that push to try out something different in the business, innovate, or getting out to network more.

Turn Your Visions to Reality

As the CEO of your company, you need to be visionary. However much so, it can be difficult to bring some of these ideas to fruition. One of your goals might be to expand your business and bring in more clients.

Nonetheless, despite the feeling of having tried hard, it seems that nothing is working out. Hiring a business coach will help you do more than find out why clients are leaving, it will make your dreams of more clients a reality, and bring many other visions you have to pass.

Have Someone Who Does Not Fear Correcting You

Depending on the type of leader you are, you may be more open and agreeable than others. Just getting to your desk to point out a wrong decision you might have made could be a nightmare for your employees or even board members.

However, just like a good team needs a coach to point out their mistakes, you will have the right person to give you what you need to hear–honesty.

This is an excellent idea since the business coach is someone with expertise and competence regarding identifying and resolving problems faced by business owners.

You Get a Sense of Accountability

If you had to answer to nobody, you probably wouldn’t do your very best. Accountability brings with it positive results to your business.

Sure, you might be the CEO of your company and that gives you the pass to do what you want–assuming you are the majority shareholder or you have no board of directors to vote you out.

However, powerful your position, once you are working with a business coach, you answer to them. After all, you are paying them to ensure you’re on the right track. Think of it this way, even the captain of a football team still has to answer to the coach, and that is what makes them play better, or even call better shots.

You Benefit from Another Perspective

“Hmm… I hadn’t thought of it that way…” Sound familiar?

If it does, then you know that sometimes it is possible to be looking at something one way, when there is a whole other perspective to it.

There are many biases that affect decision making in business. Sometimes, the bias might affect your whole team.

Working with a third party such as a business coach, in this case, will help you to see a different perspective other than your own, assist you in sorting through your ideas, and guide you in the best method of execution.

A good example of this is where you have a preconceived notion regarding how you should be hiring your employees. However, you might be coming to teams with the hard to swallow fact that something is wrong with your strategy of choosing your staff, and that the people you chose have no problem at all.

Working with a business coach you will assist you in utilizing DISC assessments to aid your business to thrive.

A Business Coach Helps You Broaden Your Networks

The more successful people you hang around with, the more successful you become! Networking can do wonders for your business and your brand. Business is war.

To stay ahead, you need tactfulness, alliances, and comrades. With your business coach obviously knowing more business people than you do, you can be sure, you will come to mind whenever they are meeting new people.

After all, they understand your business and want the best for you. Working with a business coach will, therefore, help skyrocket your networking opportunities.

A Professional Business Coach Will Help You Make More Money

Of course, the best is always saved for last. After all, what is a business if it is not making any money? The keyword is “professional business coach.” Do not fall for tricks by the self-proclaimed business coaches.

Look for credentials; there are many who call themselves coaches, but in the real sense, you will just end up spending a lot of your hard-earned cash on a bogus service. If you want real results, hire and consult with real professionals. Feel free to reach out to us with any questions.

DISC personality types

How Using DISC Personality Types Can Help You Close More Sales

Of all the sales we make, we often most remember the ones we didn’t. And, you think, the deal was promising.

Then, WHAM! The prospect lands a big fat “NO” in your lap. Then, you’re ferklempt about why. (of course, you don’t want to know why) It’s painful enough, right?

We know it happens to everyone. And we’ve all had to endure a salesperson whose personality was a turn-off. We have no problem giving them the slip. We instinctively know who has a chance with us and who never will.

So, how can we be sure we are not performing like that turn-off sales pro? The answer is pretty straightforward. We must know what the prospect is thinking.

And, you don’t have to be a mentalist to make it happen.

Learning and using the DISC personality types will get you performing like a pro. And, with every kind of person, you will meet. We’ll show you how.

The Categories

Each letter tells us how the person tends to think and behave. And, it’s as important to know yourself as it is to understand others.

D-Dominance (dominant, aggressive, direct, solver)
I-Influencer (verbal, persuasive, optimistic, emotional)
S-Steady (friendly, loyal, listener, loyal)
C-Compliant (analytical, detailed, careful, rule-follower)

Many salespeople tend to fall into the Influencer category. But, the Compliant type may not warm up to them. They want evidence and facts, not personality.

And, the steady type will want to hear how the sale will fit into their plan. The dominant type will want to decide on their own.

So, how do we tailor our work to fit the customer? And, how do we learn to recognize with which type we’re dealing? Here is how we can do both.

Recognizing the Categories

The first step is recognizing with who you are dealing so we can tailor our approach. It’s easy to get into a rhythm of our presentation, so taking the time to listen and see cues may be a stretch at first.

But, a few noticeable personality traits will get you working along with the prospect to get to the sale. And, this fares much better than a rehearsed “pitch” almost 100% of the time.

The Dominant Type

These folks have, ambition, and tend to be impatient. They can be very direct. And, it’s not uncommon to sense a tinge of anger in their communication. Chances are, other’s opinions do not influence them.

Don’t annoy them with yours.

How to Best Communicate

D-types want respect for their views, not agreement. Though they don’t want your opinion, they like reliable information. But, from people, they admire in their industry. Offer references and contacts they will know.

The Influencer

Influencers are people oriented. They rely on their gut feelings rather than facts or figures. They tend to be very demonstrative, so you’ll get their reactions without trying very hard.

They don’t like details. Offer them as a take away rather than as part of the meeting.

How to Best Communicate

I-types are natural communicators. Use your listening skills and ask them to tell you how they feel about what you’re offering. They are ‘big picture’ thinkers, so you’ll want to keep them on track.

They are not known for organizational skills. Helping them with timelines will boost your credibility.

The Steady Type

Steady people value relationships. And, they are excellent listeners. Their even-tempered nature ensures they will not feel pressure at making a decision.

But, it won’t be due to the facts of your case. And, their steady demeanor may offer few cues about what they’re thinking.

How to Best Communicate

S-types are less likely to weigh pros and cons or ask for copious details. They make buying decisions with those they feel most comfortable.

For them, sales are not transactional. Though you’ll spend more time talking about them, these will be your most loyal customers.

The Compliant

Compliant people are in fear of making the wrong decision. They follow copious details and rely on them to keep their work (and life) in order.

They insist on preparation and want to know every aspect of your product or service. These folks will pick up on any signs you are ‘waffling’. Nothing takes precedence over the facts.

How to Best Communicate

C-types will ask questions and expect specific answers. The secret here is to know your product or service backward and forward.

And, glossing over the facts will not work. Compliant folks live in fear of making a move. For them, an offer of free trials, guarantees, or on-going training can move them to action.

How to Frame Your Personality Type with Others

Soon, you’ll recognize in others their DISC personality. But, it’s vital to know how your character can affect more sales.

If you are an influencer, for example, a sale to another influencer may be simple. But, if you are trying your skills with the dominant type, adjustments are necessary.

If you are not detail oriented, you’ll need to “practice”. Especially before your appointment with a compliant person.

Learn each style, including your own, and you’ll make more sales. And, you’ll be earning loyal customers along the way.

Understanding DISC Personality Types in Your Business

Understanding others is often the key to a successful business. Knowing your customer and their needs are the basis of your business.

Sharing a goal with your team and employees moves your business ahead. And, knowing how to inspire others begins with understanding them. Learning the DISC personality types is a sound beginning.

We make it our promise to understand you and your business. And, we’ve got the tools to get you where you want to be. Start with a free consultation.