If I say Tony Robbins, Mark Cuban or Kevin O’Leary you know who they are immediately. As a matter of fact, on Shark Tank, Kevin O’Leary always says when “I put my name on something it automatically grows.”

Do you know why? Because he is the brand. Tony Robbins and Mark Cuban are their brands too. They get paid millions of dollars not because of what they do but because of WHO THEY ARE!

Who are you? What do you do every day to nurture and grow you? How are you building your brand?

The first thing to do is think about how you want people to perceive you. Next, create your ideal client and determine what problems they have that “Your brand” can solve.

Consistency is key. Keep posting and post some more. The trick is to make your posting relevant for that target audience.

If you are consistent, in time you gain more and more of a following and your brand will be created. Please note, it takes time to build a great brand and seconds to destroy it. You must uphold your brand by having integrity always, practicing common sense things like returning communications in a timely fashion and being an ambassador of customer service.

If you nurture your brand and treat it like gold (which it is), that brand (you) will reap the rewards decade, after decade, after decade.

You deserve the best life and business, don’t you? If you are not happy where your business is, speak to a friend, colleague, another business coach, or me. Action steps are what will create results. Wishing and hoping are not strategies.

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