Why are you reading this article? Let’s face it if your practice was rocking, your time wouldn’t be spent reading this article; you would be spending your time treating patients, buying some new toy, or donating your money to charity.

Unfortunately, most practitioners are reactive instead of proactive. What this does is cause the proverbial roller coaster practice. What would happen if you consistently planned your office strategies and tactics, created dynamic consistent procedures, and created meaningful policies?

How to Determine Where to Begin

A great way to begin is by answering the following questions:

1. What are the obstacles that you are facing right now that are stopping you from growing a great practice?
2. Why do you want to grow a great practice?
3. How will you grow a great practice?

These three questions will allow you to figure out exactly what you need to do. Michael Gerber, the author of The E Myth and The E Myth Revisited advised working on your practice not just in it. That is profound wisdom. Most practitioners spend all of their time working in their practice and very little time to no time working on their practice. What do you think would happen if that one piece changed?

I had the privilege of working with a terrific chiropractor from Detroit. In 2006 she grossed $375,000. In 2008 she grossed $102,000. That equated to a scary 72% drop in business. All she kept telling me was “Dr. lnselman you don’t understand the economy here in Detroit. We have been crushed because of the car industry.” I told her “let’s just focus on the three questions above and let’s grow your practice.” She reluctantly came aboard and we made a list of all the obstacles.

She said her major obstacle was a failure to get new patients since most people were now unemployed and had lost their health insurance. Why did you want new patients was the next question? Her answer surprised me. “She said to regain her pride.” Now that I knew the “what and why” I was able to employ both strategic and tactical methods to help her overcome her obstacles. The result: 18 months later in the face of the same terrible Detroit economy, her practice has grown 119.5%. She is well on her way of rebuilding and surpassing her previous numbers.

How to Double or Even Triple Your Practice

If anyone tells you that you can’t double or even triple you practice then they don’t understand determination.   Determination plus the correct tactical and strategic

methods = HUGE PRACTICE GROWTH. Now don’t get me wrong, I am a realist and

there are very few people who can actually pull off a double or triple in one year (because they lack persistent determination) …. But what would happen if you grew a meager 20% year after year?

The bottom line is your growth depends on your determination plus strategic and tactical methods done over and over again. That is the way to getting consistent positive growth. The really nice thing is ANYONE CAN DO IT.

What Growing a Practice is NOT Based on

Growing a practice is not based on intelligence, money, the town where you live, your looks, your personality (you must have some bedside manner though), or your background. Growing a practice has everything to do with determination, and structured tactics and strategy. 80% of success is based in ‘the why” and 20% of success is based in “the how”.

In Summary

Be analytical about improving your practice. If you don’t use statistics then start. As Michael Gerber says, Work ON every aspect of your practice with the utmost love, and precision. Create a habit to achieving one small change and improvement every week without fail NO EXCUSES ALLOWED. Just think in just 52 weeks from now, you’ll be in a hugely improved practice.

What do you do Next?

My 32 years of experience as a top producing chiropractor, life coach, business coach, and entrepreneur has taught me that the key to any success is to ask three questions. What do you want? Why do you want it? What massive action steps should you take? Then master your weaker areas every day. If you want some help determining which areas you need to work on, click the button below and set up a free and no obligation one on one strategy session.

Growing a successful practice is really easy when you have the right tools. The challenge is knowing what tools are needed and applying them correctly. What is the difference between a practitioner who is earning 7-figures vs. a practitioner who isn’t making ends meet?

This newsletter will educate you how you can easily grow your practice if you truly want to.

Let’s start by asking this question. How would you advise someone to lose weight? The obvious answer is to cut your intake(change what you eat) and increase your output(exercise more). This is a pretty simple concept correct? I would think that 9/10 over-weight people know and understand that concept. It appears easy, eat fewer calories and exercise more. If it is so easy then why are we a nation of obese people?

Let’s ask this question. How would you advise me to grow my practice? You would probably recommend that I do more marketing correct? Seems easy. Then why are so many health care practitioners struggling?

There are one, two or three things that are stopping you from growing your practice. They are:

1. Mindset
2. Mechanics
3. Both mindset and mechanics

Let’s go back to weight loss. If a person’ identity is that they are fat; they can go on the best diet and exercise program in the world and even lose 100lbs. Everyone will tell them how amazing they are; how great they look and how proud of them that they are. They will be the envy of anyone who tried and failed to lose weight. Remember if their identity is that they are fat, meaning if they see them-self as a fat person then they will self-sabotage them-self at some point.This is the main reason why people who lose tremendous amounts of weight end up putting it and then some, back on. It’s not the diet or exercise or lack thereof, it is their MINDSET in this example. If this person is ever going to lose weight then they will have to change their identity along with deploying good mechanics.

If you are having difficulty growing your practice you must look at how you are viewing your practice, life and yourself. Then you must evaluate if your skill-sets(mechanics) are effective. Admittedly this is very difficult to do on your own and should really be done with the help of a professional coach who is trained at spotting where the weaknesses are and then can show you how to fix them quickly.

Let me give you an example. A practitioner began coaching with me years prior. He was able to generate 1-2 new patients every month or two. (Yes you read that correctly 1-2 NP every month or two.) He swore to me that he wanted more new patients. He even dreamed about getting so many he had to hire an associate. He did every mechanical thing he could do. He did lectures, screenings, advertisements and a radio show but nothing worked. In 3 minutes I showed him why he couldn’t generate new patients. Every time he got a new patient he would get home late, his wife would be upset with him because he missed putting the baby to bed and his life became a living hell between wanting more new patients and putting up with the stress at home when he got new patients.

By identifying his problem, teaching him strategies of organization, doing a proper consultation, ROF and time management he was able to generate 15-20 NP per month, get home on time, feel great about himself and support his family better than ever before.

Your action step this week is to diagnose where your practice problems are. Are they mindset, mechanics, or both? If you would like to have a professional opinion click the button below and schedule a complimentary strategy session.

As our clients are well aware, our niche is that we help create millionaires. We teach the business of health care and we do it by utilizing proprietary methods coupled with teaching sound business principles. We help our clients become organized. We teach our clients how to use strategic-based marketing so they get the “best” buyers to their clinic. We teach our clients how to attract, hire, and train the best staff. Most importantly we teach our clients how to enjoy practice again and become financially independent.

We offer step by step strategies coupled with world class support coupled with mind-set and performance coaching which will give you results that you will be very proud to own.

We specialize in helping doctors that are very close to closing their doors to become economically successful once again. We also teach young graduates how to limit mistakes when starting their practices; and of course we teach successful practitioners how to get to the next level. Nobody is turned away because of fees.

We offer a 100% money-back guarantee and NO LONG TERM CONTRACTS.

Our methods work because all of our coaches are still in practice and still see patients. This allows us to have our finger on the pulse because we are seeing and hearing exactly what YOU are seeing and hearing. This allows us to create modern strategies that get results to support the challenges of the day.

In 2017 our clients were up 51% and are up 165% since 2008. It is important that everyone has a business coach. I can virtually guarantee that working with a great coach will allow you to achieve your goals better, faster, and less expensively than you can do on your own. If you decide to work with us, I can promise you that we will work our hearts off for you.

God Bless,

Paul

“Dear Paul, I will sum this up very quickly. If the person reading this does not coach with you they are making a HUGE MISTAKE. Don’t make the stupid mistake I made by waiting three years to finally call you. You deliver everything and more. My practice is up over 60%. I am making money again! My wife is happy again! I can support my family again! Thank you! Dr. Jeff, Texas”