I am in absolute shock! I began working with a new client last Friday. We went through her expenses. She was paying a social media expert $1500.00 per month. In addition, she was spending $500.00 per month on Facebook and Instagram ad spends (split evenly); and she was spending $800 per month on an AdWords campaign PPC. For a total monthly expenditure of $2800.00 per month.
I asked her to show me her stats to calculate her return on investment and to determine how many new clients she received. To my shock, dismay, horror and disgust, in eight months-time she spent $22,400.00 with nothing absolutely nothing to show for it!
I suggested she call her Guru and ask some questions…like Why am I not getting a return on investment?
We met today to review the “Guru’s” answers and to create a better plan of attack. The Guru said, “it takes time to build a following and it takes time to learn the Google Algorithms”. “My client asked, how much time?” The Guru responded, “about a year.”
At this point I pretty much threw up in my mouth. You have got to be kidding me!!!!!!!!!!!!!!!!!
Look folks, the key to growing any business is effective marketing. It really is not tough. Know your target market. Know the specific problem that your target market has. Show your target market via the proper media how you can solve that problem and you will have more business that you can handle.
I do not want this to sound like a slam against marketing gurus. It is not. There are many, many, many excellent marketing gurus out there. I think we can all agree the one she picked was not one of them.
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