Mistakes cost you time and money. Mistakes are inevitable. Most mistakes can be avoided. Making the same mistake twice or even three times is, well, just dumb!
2016 was a rough year for health care. Most practitioners were down double digits. It doesn’t have to be that way for the upcoming year. This article will teach you the mistakes and pitfalls to avoid.
Our clients were up 44% in 2016. They were up because they avoided the mistakes listed below and they took action steps that were different from the ones that they took in 2015. Are you ready to grow in 2017? I mean are you really ready to grow? If so then avoid the following like the plague!
- Stop living in denial and begin to run a business. If you don’t keep statistics then respectfully you are out of your mind! If you keep statistics and either don’t look at them or don’t know how to read them then you must learn immediately. Keeping and reading statistics every month allows you to make meaningful changes instantaneously to get a different and better result. Period! KEEP STATS.
- Create Written Goals. Every client that wrote goals the way I taught them had a positive experience. One client in particular had a goal to do $1,000,000.00 by December 31. He made his goal October 22! Yes he did $1M in service up from $710,000 the year before. How did he do it? By following the action steps that he created in 2015. WRITE PROPER GOALS AND LOOK AT YOUR GOALS EVERYDAY!
- Train your Staff. It is painful to watch great talent go to waste. It is also painful for you to be frustrated and aggravated everyday because your employees are not doing what you wish them to do. Great employees are made, not born. Our clients are taught how to create an A-Team that refers, makes the doctor money, and actually does a great job. There is no drama, and employees actually love to come to the office. Fix your employees poor habits immediately!
- Don’t keep non-profitable marketing tactics in place. If you are utilizing tactical-based marketing STOP! You must deploy strategic-based marketing in this market-place. Strategic-based marketing is based on science not wishing and hoping. Strategic-based marketing will bring the best buyers to your clinic.
- Get Your Financial House in Order. If you failed to save anything for retirement in 2016 shame on you! When are you going to understand that the government will not be there for you in retirement, when you retire? Our clients learn to save consistently for retirement even when they have no money. Yes, even when they don’t have money to save. Our automation techniques have been helping clients for 12 years and you could be helped too! For example one client that had no money to save managed to save $3500.00. While $3500.00 is not a lot of money it is a great start and she has $3500.00 more than she ever had in her life. She feels empowered and knows that in 2017 she will put away even more. Create a financial plan for success.
- Be Held Accountable and Hire A Coach. So how much money do you think you saved in 2016 by not hiring a coach? A new client that I first consulted with in 2013 did not begin coaching then to save money. In 2013 he grossed $16,000/month. In 2016, three years later, he was grossing $16,400/month. By saving his coaching fees he lost out on a 36% average compounded increase (28% in 2013, 35% in 2014; 37% in 2015; 44% in 2016 equals a compounded average of 36%) Had he started in 2013 and received those yearly increases he would be grossing $54,543.00 at present. Compounded growth is very powerful! Just think for a minute if you actually did all of the great ideas that you said you would implement last year. That is why accountability is so important. Make an investment in yourself and hire a coach.
The end of the year incentives are coming to an end. All coaching plans are custom created for the individual client. There are no contracts. There is a 100% guarantee on each and every call. No clients are turned away because of money. Our hardship programs will allow most clients to be able to afford coaching. Our clients are up on average 44% this year and you should be too! When you are ready to explore specifically how we can help you, click here for a complimentary, no-obligation consultation.