Since Chiropractic is a personality-driven business it is imperative to create YOUR brand. The word YOUR was highlighted and bolded for a reason. Since you are not McDonald’s, Subway or another franchise you will have to take the necessary steps to brand yourself. When you buy into a franchise the branding is done for you already; which is essentially what you are buying.

Correct branding will lead to easier marketing and increased revenue. Poor branding can be the kiss of death. This is why it is pretty important to get it right…the first time!

When you decide to work with a coach it is very important that you work on branding YOUR practice and vision and not the coach’s brand or vision. Many clients that come to me after having been coached by others failed in their programs because the coach was trying to clone the client. Unless you are the same personality type, guess what? It is going to be very hard to pull off.

For example. There are many Chiropractic coaches who are very aggressive, sales-oriented personalities. If you are not that personality type then you will never be able to get the results using their aggressively worded scripts and actions. It is not who you are.

Here are some steps that will help you brand YOUR practice. The operative word is YOUR.

1. Decide what your purpose-mission-and vision statements are. If you don’t know why you get up in the morning (I can guarantee that it is not to earn an extra two dollars), and if you don’t know how to create an effective “mission” it will be virtually impossible to create what you truly want.
2. Create a Unique Value Proposition (UVP)- your UVP is really the central hub of your universe. It is what separates you from every other doctor on the planet earth. It is why people will want to give you their hard-earned money.
3. Mercedes is a brand. So is Toyota. What are the differences in the brands. How do you want to be perceived in the market-place?
4. Develop your story and share it with the world.

For Example the Inselmancoaching brand was founded on the purpose that we help everybody regardless of race, religion, creed, or income status to excel to their highest potential. Our vision is that Chiropractors will take the rightful reigns to be the leaders of health care. Not sick care but health care. Nobody who wants coaching will be left behind.

We teach our clients by executing our mission which is to create millionaires who have the economic freedom to give back and help others. We do it by creating systems, organization, and the teaching of time-honored business principles.

The Inselmancoaching brand is one of detail and excellence. We demonstrate excellence by returning all calls, emails, and texts by the end of the business day but they are usually returned within an hour. We teach time-honored business principles that aren’t taught anywhere else because they are proprietary. They get tremendous results. Three millionaires were created Q1. Our clients grew on average 44% in 2016 and 165% since 2008.

We offer step by step strategies coupled with world class support coupled with mind-set and performance coaching which will give you results that you will be very proud to own.

We are available 24/7 and we were the first coaching company to have NO long-term contracts and a 100% money back guarantee. We are an innovative company and very proud of how many clients that we have helped over the past 14 years.

Click the video to hear some humbling and cool stories…

Start creating YOUR brand. Then start marketing your brand and watch your practice soar!

Stop working harder and start working smarter. To have a free and no-obligation 1 on 1 practice analysis and strategy session click the button below. In all the years that I have been coaching practitioners just like you, I haven’t seen one practice that did the steps above and that utilized our procedures that failed to grow their practice.