Tag Archives: chiropractic assiatant training

A Different Way to Grow Your Practice Ethically and Legally-Just Implement and Grow!

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There are two classes of health care providers today…the Have’s and the Have Not’s. The “Haves” practices are booming with no end in sight. The “Have Nots” which unfortunately out number the Haves by 2:1, are having an extremely rough time growing their practice and paying their bills.

This article will give you the basics of growing not only a professional practice but any business. Please scroll up just a little bit and look at the picture of the keyboard. Do you see the key that says trust? Think about that word for a moment and let me go over some steps that you can take immediately.

The good news is building a practice or a business is EASY! Yes I did say it easy. What I didn’t say is that it will happen by itself without you WORKING.

There are three areas that all must be working at 100% capacity to grow your practice. At the end of all the processes TRUST is the endgame. If your patients, clients, or customers don’t trust you they will never buy from you. The three areas can be divided into:

  1. Head Space. If you think you can then you can and if you think you can’t then guess what, you can’t. You must learn to talk to yourself instead of listening to yourself. This is a HUGE distinction and there is a HUGE difference in the two. If your head is up your proverbial butt you will never be able to market properly; perform a great consultation or perform any other procedure properly.
  2. Internal Procedures. In a physicians office all of your internal procedures must create trust, warmth, caring and a committment to the patient. These traits cannot be faked; they must be genuine. Don’t be scripted and rehearsed. Be authentic and caring. Do unto others. How do you like to be treated when you are hurt, sick and scared. Does your office reflect how you want to be treated or is it un-caring, cold, and impersonal?

Your internal procedures that must portray trust, warmth and caring are the following:

a. Answering the phone

b. Consultation

c. Report of Findings

d. Recall

e. Scheduling

f. Re-exam

3. Money and Business Management: The majority of physicians in our country were never taught how to run a business nor how to handle money. This puts the physician at a HUGE dis-advantage. High debt, poor cash flow, and day-to-day fear runs rampant in the health care professions. If you are worrying all of the time about money, it is difficult to be present with each and every patient. Remember your patient is paying for and deserves your undivided attention and nothing less. These are the money procedures that you must master:

a. How to manage debt

b. How to run a set of books

c. How to read a profit and loss statement

d. How to read a balance sheet

e. How to protect your assets

f. How to be insured properly

g. How to assemble a proper financial team

h. How to invest

i. How to determine ROI

j. How to strategically market

k. How to meaningfully cut expenses

j. How to create better cash flow

Head Space, Internal Procedures, Money and business management are the three skill-sets that must be mastered if you want to grow your practice. Our clients learn early on how to create hope and anticipation in their lives and businesses. In addition our clients learn early on how to talk to themselves in a positive way that bolsters them instead of tears them down. Our clients, with our help, create financial paths that lead to financial security. Every client is taught money mangement, debt reduction, and savings tools. Click here to read our Google Reviews. Or Click here and scroll down to see videos of client testimonials (you may even know one or two of them)

You can grow your practice to any level you wish. Keep the basic tenets in mind:

  1. Come from a position of love not fear
  2. Create real ever-lasting trust
  3. Never sell anybody or recommend anything that is not needed
  4. Treat every patient like they were your family
  5. Learn how to run an efficient business
  6. Learn how to properly market

When you are ready, please click here for a free and without obligation coaching session. The process is simple, in the comments section type one topic that you need help with. I want anyone who is considering coaching to experience our results-oriented proprietary methods that will explode your practice guaranteed! You deserve to take your practice to the next level. Banish your fear and let’s get you growing!!

Six Easy Steps to Become A Millionaire…Just Implement and Grow!

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People who have attained millionaire status think and act differently than most people. Health care practitioners have such an opportunity to earn as much money as they ethically and legally want. Typically there are only a few things that stand in the way. The following list should help you.

1. Think Like a Millionaire: Millionaire’s have an “I can achieve anything attitude.” They look at the big picture and then create a road map of how they will specifically get there (goal setting). Start thinking like a millionaire by clicking here and registering for, and then watching a free video on your thoughts. Start working on yourself. Do you have confidence? Do you have a kick butt and take no prisoners attitude? Do you have the mental belief in yourself and that you are deserving of success? If not start working with a coach today.

2. Act Like a Millionaire: Be gracious, helpful, and non-boastful. Be charitable. Always look to pull others up to your level. Don’t compare yourself to others. Be the top in your field. Study. Always look to improve yourself. Never take no for an answer. Find the way to yes. Be a problem-solver. Don’t engage in drama. Never put anyone else down. READ. Millionaire mind-sets are always reading, learning, and bettering themselves and others around them.

3. Run Your Business like a Millionaire: Learn business principles. Learn how to invest and have your money make money. Learn how to take calculated risks. Learn how to invest in yourself. Learn how to spend money to make money. Learn how to use debt responsibly. If you are un-clear in any of these areas talk to your accountant; talk to your coach; and, enroll in business classes.

4. Surround yourself with a team of advisor’s like Millionaire’s do:

a. certified Public accountant

b. a business attorney

c. a business coach who understands your profession

d. an insurance agent

e. a compliance and coding expert if you are running an insurance-based practice

f. a financial planner

g. an investment adviser

Millionaires do not go it alone. They don’t have the time nor the desire to re-invent the wheel. They also understand that nobody knows it all. They use all of the advisors to help them excute better decisions, limit mistakes, and speed up their results

5. Millionaires never quit and they never blame others for their failures: Learn what motivates you. Learn how to self-motivate. Hire someone to hold you accountable. Learn how to set goals because when you have a road map to follow it is difficult to quit. It is not big Pharma, the insurance companies or the AMA that are holding you down. When you realize that YOU can have or DO anything then it is yours to have!

6. Celebrate like a Millionaire: You may think that millionaires buy fancy cars and watches and take lavish vacations to celebrate. Of course some do; however most do not. Read the book The Millionaire next Door by Stanley and Danko. Click here to get the book on Amazon.  This book will give you an interesting education on the millionaire mind-set.

Over the past 12 years I have had the distinct pleasure of seeing many clients cross the millionaire milestone. It is amazing to experience and I always feel like a proud papa! The key is the client either begins his coaching living the above 6 steps above; or we work on their weaker areas until they have mastered the 6 steps above. 90% of people have the ability to be a millionaire but only 1-5% will actually achieve that level. That to me is a very sad statistic because if you just follow the 6 steps above it is virtually impossible not to achieve a millionaire status. That level means that you can meet all of your bills. Save for retirement. Give your family the life they deserve. Donate more to charity. Go on several vacations per year, and, live a more stress-free life.

Doctor, please take the time to use the above list. YOU CAN BECOME A MILLIONAIRE IF YOU WANT! Our clients who were just like you have done just that. Growth on average of 150% since 2008. No contracts, a valid guarantee, great personalized service and tremendous results are what Inselmancoaching is about.

When you are ready, please click here for a free and without obligation coaching session. The process is simple, in the comments section type one topic that you need help with. I want anyone who is considering coaching to experience our results-oriented proprietary methods that will explode your practice guaranteed!

Click here or click the book cover below to get a free E-Book.

 

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How to Find and Train the Best Chiropractic Assistant

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I wrote this article for The American Chiropractor in March of 2013.  If you are a Chiropractor (not a CA) reading this article, use the article to teach you what qualities to look for when you hire. Next when I describe to the CA how to improve her skill-sets you can use the information as a training guide. Enjoy the article!

 

After practicing for thirty-one years, I can honestly say that a well-trained Chiropractic Assistant is one of the most valuable assets that a practice can have.  Understand though, it is a two-way street. A poorly trained CA can be the largest liability to a practice.

In this economy it is vital that you, the CA, create ongoing value for your doctor. This will not only ensure the profitability of the practice but it will ensure job security for you.

Before I get into some of the specifics of the job, let’s investigate some of the general qualities that a top-notched CA will have. If you find some of the listed skill-sets or qualities are lacking, now is the time to start improving upon them.

To be a top-notched Chiropractic Assistant you, will want to start with these important qualities:

  1. Be a phenomenal people person. If you do not LOVE people this is the wrong job for you.
  2. You must have a great phone voice and a great phone presence.
  3. You must possess fantastic organization skills.
  4. You must be able to multi-task efficiently.
  5. You must be a team player and be able to get along with others.
  6. You must have confrontation skills. For example, you must be able to ask patients for payment.
  7. You must be likeable.
  8. You must portray empathy and a caring attitude.
  9. You must be genuinely interested in helping others.
  10. You must be a self-starter.
  11. You must be loyal to your doctor, practice, and team mates.
  12. You must be willing to smile until your face hurts.
  13. You must be able to detect and anticipate problems with patients.
  14. You must be willing to come early and stay late.
  15. You must be willing to do outside events, outside normal business hours.

Let’s go over how to improve your skill-sets so you can deliver better service to the patients.

  1. You should not have to be told how to be a great people person. That trait, you typically either have, or you don’t. To better facilitate those skills, genuinely put other people’s needs before your own. For example if you are just to take a bite out of your sandwich and the phone rings, a people person, will happily put their sandwich down to attend to the person on the phone.
  2. A great phone voice and presence is essential to being a great CA. Always answer the phone with a big smile on your face. Believe it or not the person on the other end can see that great big smile. Next, listen carefully to what the person needs and repeat back for confirmation. Then be a great people person and take care of their needs as you would like someone to take care of yours.
  3. Organization is the hallmark of success. To get better organized, have your desk 100% cleaned off every evening before you leave. That means that all of the day’s work must be completed that day. Don’t leave filing or insurance claims for tomorrow. Do everything the same day and watch how easy and effortless your job will become.
  4. If you can’t multi-task you should not work in a Chiropractic office. Working as a CA means that you should be able to answer the phone, while making copies and asking a patient to go into an adjusting room. If you are not good at multi-tasking, practice by doing several things at once. Start with having a phone conversation and filing. Or, have a phone conversation and make copies. Then move on to other tasks and practice doing them simultaneously. Here is the good news, anyone can learn to multi task with continued practice.
  5. Chiropractic practices are team player environments. If you can’t get along with others, a Chiropractic office is not the place to work. Remember, if you are a people person, working with other team mates becomes an easy task.
  6. Confrontation does not mean having a “knockem-dragem” out bloody fight. Confrontation by definition means the clashing of forces or ideas. To collect fee from patients, you sometimes must be able to clash your idea of “You need to pay for your services now”, vs. the patient’s idea of “I’ll pay you next week”. This is a very important skill to have, not only in the office but in life. A good way to develop this skill is to role play with your teammates.
  7. Being likable is easy. Smile and care about the other person while being selfless in your acts. Be kind and do the things that you say you will do, will make everyone like you.
  8. At all times a CA must portray a caring and empathetic attitude. Remember when people come to the office they are often in pain and not feeling their very best. This can cause people to become nasty. You must not take it personally but help your doctor with the healing process. A truly caring attitude complete with empathy (putting yourself in their shoes), will go a long way to helping that patient heal and having the patient feel good about you and the office.

 

  1. Chiropractic is a helping business. If you do not like to help people then you need to find another job. To get good at being a helping type of person all you need to do is put the other person’s needs first.

 

  1. A self-starter is someone who shows initiative. Don’t be afraid of making mistakes that is how we learn. Show your doctor that you are not afraid to lead and think outside the box and on raise day, you will be very happy.

 

  1. No matter what happens you must be loyal to your doctor and teammates. That is what makes a successful team. One for all and all for one. Live by that rule and your office will become a great source of security and joy.

 

  1. Healing begins with attitude. Nothing exudes a great attitude of caring than a genuine warm smile. Smiling can even help to heal yourself and others. Smile often and watch others smile back at you.

 

  1. You must be the eyes and ears for your doctor. Patients will tell you things that they are afraid to share with the doctor. You never want to break a patient’s confidence but you do need to alert your doctor if a patient is doing things, or might do things to harm their recovery.

 

  1. You will find that working in a Chiropractic office is not just a job. It becomes a way of life. You should be willing and able to come early and stay late.

 

  1. Outside events and lectures are one of the major methods used to grow the practice. You must be willing to participate to help your office to grow.

A Chiropractic Assistant can be one of the most fulfilling and exciting careers on the planet. How great do you think your day would be knowing that you are helping sick people get well? How great do you think your day would be if it was spent putting a smile on other people’s faces? By being great at your job and following these simple suggestions, you will have greater job security and career fulfillment.

For over ten years I have had the privilege of training some of the best Chiropractors and chiropractic assistants in the country.  We teach our clients how to get and keep quality new patients; how to choose the best chiropractic consultant and coach; and how to hire, train and keep an “A” staff. Our clients practices have grown on average over 150% since 2008. To learn more about our strategic methods please click here to set up a free, no-obligation consultation. You will learn specifically how I can help you with a custom-created coaching plan that will be created within your budget.

Click here or click the book cover below to get a free E-Book.

 

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