Do you want more growth from your practice? Do you want to feel less burned out? All you have to do is channel the very first day that you went into practice. Rekindle that energy and passion. Passion creates momentum> Momentum creates positive action> Positive action creates positive results.

1. Think about the day that you graduated from school. Remember the excitement. Remember the first day of practice? Remember how you were going to change the world and make some money as a reward? Where did that excitement go? Where is that passion? That is the first thing that we help our clients re-claim. To grow your practice step 1 is to create hope, anticipation, and excitement.
2. Are your techniques and procedures creating positive results. If you lack clinical skills then you will lack confidence. Step 2 is to re-claim your confidence. We help our clients re-claim their confidence by helping them to own the value that they bring to their patients. This leads to more referrals.
3. Get your financial house in order. if you have financial stress it will pervade into your entire life. Our financial team teaches our clients how to automate savings, trim their tax bill, and protect their assets. Coupled with growing their income, these financial techniques create financial independence. Step 3 is to get your financial house in order.
4. Create written goals. From September-December we work with all of our clients to create meaningful goals complete with action steps. If you fail to have goals you will make your growth journey much harder. Step 4 is to create real, meaningful goals.
5. Get someone to hold you accountable. Imagine if you actually implemented all of the great ideas that you had last year. We hold our clients to a very high standard. The results…43% growth this year on average! Step 5 is to find someone to hold you accountable.

We are serious about YOUR Success and we have the stats to prove it. From 2008-2016 our elite clients are up an average of 150%.  Take action and change your direction.

The New year is right around the corner. Isn’t it time that you got your slice of the pie? In twelve years, I haven’t seen one practice that executed the steps above and that utilized our procedures that failed to grow their practice. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun practice? Two reasons: (1) I coach practitioners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in practice; or they had a record day in office visits. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a complimentary no-obligation coaching call. Kick the tires and find out for yourself how I can help you grow your practice ethically, legally and with integrity; get more free time and have fun again. We have payment plans that will allow virtually EVERYBODY AND ANYBODY the ability to afford my services. Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

I was trying to decide if I should write this blog and then I decided yes, because if it helps one person then it is worth it. Everyday I field calls from practitioners with problems. It doesn’t matter if the problem is big or small because when the problem is yours it is a HUGE problem.

Some practitioners can’t get to the one million mark. Other callers don’t know if they can make their rent or mortgage payment; still other callers are stressed about relationships or basically anything else you can think of.

Admittedly, I am no different.  Stuff happens. It happens to rich, poor, happy and sad people. Stuff by the way, is ALWAYS going to happen. It’s not what happens to you but rather it’s how do you take it?

So here is my story and I’ll try to make it brief; gets summed up like this. Since last Sunday I haven’t been feeling great. I have been feeling tired, stomach pains, and intermittent diarrhea. Felt great on Tuesday and Wednesday and then on Friday got sicker than sick. Having the runs and throwing up (violently I may add) at the same time is really not my idea of a good time. Friday night the pain in my stomach was so bad I almost went to the emergency room.

So that’s what happened to me. Now how did I take it? Not well. I was thoroughly convinced that I had pancreatic cancer. Why go that far out in the crazy spectrum? Because, I can hallucinate the worst 100 times better than anyone of you reading this. So now on top of the pain I was freaking out figuring on a very painful death.

Saturday morning I called my MD. He suggested that I go to the ER because he has seen some pretty nasty viruses this week that landed people in the hospital. So that’s how I spent my Saturday. Hooked up to a morphine drip while I got a CT scan and enough blood work to make Dracula proud.

Then it happened. My coach came to visit me. She looked at me and said “when you are ready to take control of your situation I am quite confident that miracles will happen”. What I am I suppossed to do as I am hooked up to an IV bag, blood pressure cuff, chest electrodes and a morphine drip?  She kissed me on the forehead and said “Think about it Paul, as she was leaving.” “What should I do I asked?” She smiled and said I’ll speak to you later.

Now there’s a great coach for you! At that point I got really pissed off. Not pissed off at her, but pissed off at myself. How could I have let myself get so low? The morphine put me to sleep. I kept playing this mantra in my head. Take control, take control, take control…

I awoke a few hours later. I looked at my wife’s sad and concerned face and then it happened. I actually decided to take the tools out of my tool box and use them. You know the tools that I teach all of my clients. Like your headspace will dictate 85% of your results. Or, what you think and put out you will receive. Or, control what you can and leave the rest .I made the decision right there that I was going to take the control back and turn my situation around. It was interesting that as soon as I made that decision I started to feel better.

The good news is I am fine. It was just a bad virus. I do not have nor do I plan to have pancreatic cancer…EVER!!!! The bad news is I am human just like everybody else. It amazes me that I teach this stuff and I can fall into the same human traps as anybody. Which is why nobody should go through life, business, practice or anything without a coach and trusted advisers. As I write this I am feeling good and proud that I was able to get my head out of my butt and continue on my life’s journey helping people just like you.

You and I can do anything that we set out to do. First your head space has to be right. Then you need to set up proper procedures, goals, accountability, metrics, training, and your results will happen.

Remember your problems are huge because they are your problems. Also remember when you are ready to fix your problems they will go away. Don’t give up! Just take baby steps then add on from there. You can do anything that you truly want to do, don’t ever forget that.

Click here for a free no-obligation coaching call. Kick the tires and find out for yourself how I can help you grow your life and practice or business ethically, legally and with integrity; get more free time and have fun again. We have payment plans that will allow virtually EVERYBODY AND ANYBODY the ability to afford my services. Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

“You’re fired” might be entertaining when you hear Donald Trump yell it at a would-be apprentice, but it doesn’t feel too good if your patient or employer tells it to you.

Contrary to popular belief, people don’t get fired on the spur of the moment. Patient’s typically fire their doctor because of two main reasons: The doctor failed to listed to the patient and/or the doctor failed to meet the patient’s expectations. It is interesting to note that employees get fired for the same two reasons (poor communication and poor performance).

It is a prudent idea that if many of your patients are firing you, take an honest accounting of the two reasons cited above and correct immediately!

Failure To “Listen.” This in my opinion is the number one reason why patients leave care and fire their doctor. It is imperative to perform a proper consultation that will discover why the patient is really there; create value for the patient; and allow the patient to be heard and listened to. When a patient feels listened to, it means they believe their doctors recognizes and understands the feelings they put forth. When a patient feels their doctor doesn’t listen or understand their needs, the patient often terminates therapy. Click here to watch a free webinar on How to Perform a Proper Consultation.

Rushed Communication. Do you take the time to have eye contact and to answer all of your patients questions? When you are busy with patients and a patient asks you a question do you show your dis-pleasure when answering the question? Our clients are taught how to know and understand every patients needs, wants, personality type and how to communicate to that individual. Communication is key, don’t rush your patients.

Timing. How long does it take you to return phone calls or emails, or texts? When I call my advisor, doctor, or anyone else that I am paying, I expect a call back by the end of the business-day in a non-emergency situation and in a very short time during a crisis. I understand that my advisors and doctors are busy, but the bottom line is patients will fire doctors who don’t promptly return their calls, and rightfully so.

Poor Expectation Management. All patients and employees have expectations—beliefs about how their doctor or employer will act and perform during the course of their relationship. When expectations are met or surpassed, patient trust and confidence are built with the payoff being that the patient wants to continue working with the doctor and will be happy to refer other patients. Running on time is paramount. Our clients learn early on that the patients time is so dis-respected by most health care providers; that when our clients run on time patients are very appreciative. Of course emergency’s happen and for the most part, patients are forgiving when an expectation here or there isn’t met. However if once in a-while becomes a habit, the patient will become disappointed and often feels betrayed and angry, and trust in the doctor wanes. Together, these feelings often lead patients to dismiss their doctor.

Performance Issues

The number one performance issue that forces your patients to fire you is the most obvious: failure to help them. Helping the patient does not mean getting them well. Helping them can be anything including referring them out that help them meet their health goals. Too many times a doctor will try to hold onto the patient for self-serving reasons. Never use self-serving reasons to keep a patient it will ALWAYS come back to bite you. If you are not getting good clinical results then take post-graduate classes and learn other techniques that will afford you better clinical results.

In twelve years, I haven’t seen one practice that executed the steps above and that utilized our procedures that failed to grow their practice. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun practice? Two reasons: (1) I coach practitioners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in practice; or they had a record day in office visits. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a free no-obligation coaching call. Kick the tires and find out for yourself how I can help you grow your practice ethically, legally and with integrity; get more free time and have fun again. We have payment plans that will allow virtually EVERYBODY AND ANYBODY the ability to afford my services. Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

1. Multi million dollar practitioners are organized are you?

2. Multi million dollar practitioners have office procedures that were created in this economy and they run like a Swiss watch. Do yours?

3. Multi million dollar practitioners have specific times set aside to perform exams, ROF’S, and other time intensive procedures. Do you?

4. Multi million dollar practitioners have forms that mirror their philosophy? eg. all the forms point to a pain picture but the doctor claims she is a wellness provider. Do your forms reflect your practice philosophy?

5. Multi million dollar practitioners have staff that are well-trained and that are profit centers for the clinic. Is your staff a profit center for your practice?

6. Multi million dollar practitioners have monetary procedures in place? Does your practice?

7. Multi million dollar practitioners have a coach. Do you?

8. Multi million dollar practitioners perform a superior consultation so they know the patient is really there? Does you know why your patients are really there? (Hint it is not just to get out of pain)? Click here to download a free webinar.

9. Multi million dollar practitioner ROF where the majority of your patients say yes to your recommendations? Do you have a superior ROF?

10.Multi million dollar practitioners have written goals. Do You?

11. Multi million dollar practitioners are able to self-motivate. Are you?

12. Multi million dollar practitioners have a coach to hold them accountable. Do you?

13. Multi million dollar practitioners have a re-exam schedule and policy. Do you?

14. Multi million dollar practitioners perform strategic-based marketing that consistently drives the best patients to their practice. Is your marketing strategic-based.

15. Multi million dollar practitioners understand how to run a business vs. a practice. Do you understand how to run a business?

16. Multi million dollar practitioners know how to clear their head. Do you?

17. Multi million dollar practitioners have a note-taking system that protects them in case of an audit. How is your note taking system?

18. Multi million dollar practitioners know how to insulate their practice from Obama-Care. Is your practice positioned for $3000 deductibles and $75 co-pays?

19. Multi million dollar practitioners know how to create wealth from the money that they earn. Are you set up to automatically create wealth?

20. Multi million dollar practitioners know how to evaluate if their marketing programs are working. Do you know how to track your results?

21. Multi million dollar practitioners know how to create an ideal new patient profile and how to attract them, so their practice is fun. Is your practice fun?

22. Multi million dollar practitioners know how to get referrals from MD’s. Do you have procedures in place to enable MD’s to consistently refer to you?

23. Multi million dollar practitioners know how to hire, train, or fire staff. Do you know how to obtain the best staff and train them properly?

24. Multi million dollar practitioners know how to set up ancillary profit centers? Do you have a minimum of three ancillary profit centers?

25. Multi million dollar practitioners create a yearly marketing calendar. How marketing campaigns do you have set up for the second, third and fourth quarters? Click here to set up a free no-obligation coaching session with me.

In twelve years, I haven’t seen one practice that executed the steps above and that utilized our procedures that failed to grow their practice. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun practice? Two reasons: (1) I coach practitioners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in practice; or they had a record day in office visits. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a free no-obligation coaching call. Kick the tires and find out for yourself how I can help you grow your practice ethically, legally and with integrity; get more free time and have fun again. We have payment plans that will allow virtually EVERYBODY AND ANYBODY the ability to afford my services. Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

Ahhh the old roller coaster practice that Chiropractors love so much. I don’t understand where we went wrong in Chiropractic. It always baffles my mind how most chiropractors love to play ” the mine is bigger than yours game.” It also baffles my mind that many management companies will have their clients develop the coaches idea of an ideal practice. Creating anything but your own ideal practice can be a HUGE cause of a roller coaster practice.

I have previously been to several State Association meetings and a full Chiropractic Board meeting. The following is some of the chatter than I overheard:

How many patients do you see per week?
How long does it take you to adjust a patient?
Which codes do you find Aetna pays the most?
Medicare is going to chop again
No Fault rates haven’t risen in 7 years
The following questions were directed to me when doctors found out I was a coach:

Any suggestions on how to find good staff?
Should I raise my fees?
Any recommendations on how to get more New patients?
What do you think of President Obama’s health care reform? It is going to kill Chiropractic right?
All Chiropractic practices are down, right?
Do you think I should go all cash?
The following comments were the most heart-breaking:

I hate Chiropractic and I am leaving the profession
I can’t pay my bills
I am probably going to lose my house
I am going to learn ___ technique because I heard you can bill for ______
These insurance companies are killing my practice
You can have the life and practice that YOU dream of. Start with these simple steps:

1. Stop comparing your practice to others. How can you be sure that the Chiropractor down the street is seeing as many patients as she says? Who cares anyway?
   Develop a practice that YOU like. If you like low volume then practice low volume. If you like cash and insurance than do so. Forget what your friend or neighbor is doing. DO NOT CREATE A PRACTICE BASED ON WHAT A COACH SAYS UNLESS THAT IS THE TYPE OF PRACTICE YOU WANT!
2.  Learn efficient billing codes for procedures that were honestly performed. Don’t bill for 5 areas just because it pays more. (Integrity is what you do when nobody is looking).
3. Learn techniques to enable you to be a better clinician. Results get referrals.
4. If you are stuck, then do something to get unstuck. If you were able to do it on your own, guess what? You wouldn’t be stuck anymore
5.  Turn off the TV and read positive oriented books instead
6. If you have financial stress get some professional help in setting budgets, and improving cash flow(I just helped several clients avoid bankruptcy by helping them to re-organize their finances)
7. Invest time and money in growing yourself and your practice. (You have to spend money to make money BUT… Make sure that you get at least a 4:1 return on your investment).
8.  Never give up
9. Have written goals
10.  To schedule a free  no obligation coaching session to learn how you can be helped too,  click here.

We are serious about YOUR Success and we have the stats to prove it. From 2008-2016 our elite clients are up an average of 150%.  Take action and change your direction.

In twelve years, I haven’t seen one practice that executed the steps above and that utilized our procedures that failed to grow their practice. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun practice? Two reasons: (1) I coach practitioners just like you everyday and have seen excellent, duplicatable results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in practice; or they had a record day in office visits. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a free no-obligation coaching call. Kick the tires and and find out for yourself how I can help you grow your practice ethically, legally and with integrity; get more free time and have fun again. We have payment plans that will allow virtually EVERYBODY AND ANYBODY the ability to afford my services. Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

You are practicing in the best of times and the worst of times depending on how you position your practice. For the past 39 months I have been shouting from the mountain-tops and trying to position health-care professionals for Obama-care phase 1, 2, 3.

Obama care phase 3 will hit January 2017. Premiums are forecasted to rise 10-70%! This is going to put a major squeeze on the pocketbooks and on the psyche towards health-care in general for most people. This is no joking matter and the time to take action is NOW.

I stated before that these are the best and worst of times to be practicing; let me explain why. No matter what the state of the economy when somebody gets sick they are going to need a doctor. That is why health-care should be recession-proof.  The public in general is tired of taking drugs with their side effects, coupled with an impersonal health-care delivery system. These two facts will allow you to properly position your practice!

Alternative care practitioners like Chiropractors and Acupuncturists who can create tremendous value for patients will thrive because the public is frustrated with health care in its present form. This is being played out in the present election. Love him or hate him, Donald Trump has captured the frustration of the American people enough to become the nominee of his party. When you as a health-care practitioner can deliver your care better, faster, and nicer than the present system allows, you will have more patients than you can handle.

Think about this for a moment. What would happen if your patient who is struggling to pay their bills had their flat screen television break? You can bet your bottom dollar that they would be at the store buying a new one the very next day. The point, they value their television more than their health.

Practitioners will fall into several categories: New practitioners, veteran practitioners who have fallen on hard times; veteran practitioners who are doing well but can’t break through to the next level; and elite practitioners who are earning seven figures. Let’s look at each group and specifically how professional business coaching can help them.

The New Practitioner

The new practitioner presents with many challenges. Most new practitioners were not taught how to run the business side of a practice when they attended school. This group is ripe for making costly mistakes. A business coach is imperative because respectfully, a new practitioner doesn’t know what they don’t know; a coach will teach them the business side of practice while helping to protect their capital. I have worked with hundreds of new practitioners over the years and have saved them thousands of dollars in lease negotiations, equipment negotiations and the acquisition of capital. Many new practitioners start business coaching with me as early as their 6-7th semester in school. This group will work with our financial team to streamline debt and capture every legal deduction possible. They will also be taught how to start saving for retirement. We have new practitioner programs that will fit any budget.

The Veteran Practitioner who has Fallen on hard Times

This group is the saddest group. These are good practitioners who have been practicing 15-30 years who have lost just about everything and are struggling to make ends meet. It is so sad because many of them had 7-figure practices back in the ninety’s. When I work with this group the first thing we do is restore hope and anticipation. Once this practitioner can see the possibility that things can be better we can then start to modernize their procedures. This group typically has not kept up with modern marketing procedures and they too are ripe for costly mistakes. This group will work with our financial team to help with debt consolidation/reduction; meaningful cost-cutting and creating a financial path to wholeness. To grow their practice, this group is taught strategic-based marketing within their limited budgets. We have hardship programs that will fit any budget.

The Veteran Practitioner Who is Doing Well but Can’t Break Through to the Next Level

This group is exciting to work with. They are usually earning $500-$750,000/year;  have done great but are just stuck and can’t get to the $1,000,000 level. When I work with this group, they usually just need a tweak of their procedures and marketing strategies which gets them through the glass ceiling. Then the real fun begins. Helping them shape their space, team and procedures to be able to maintain the 7-figure practice and grow from there.

The Elite Practitioner

This group is the top of the food chain. Earning 7-figures plus this group has very unique challenges. This group gets coached on advanced tax strategies like IRS section 1250 and 1245 in the tax code. DPAD deductions and other advanced legal, but often overlooked strategies. Some of these deductions have resulted in six-figure refunds! This group also usually requires advanced staff training so their associates become profitable coupled with meaningful goal setting, vision-mission and purpose statements and advanced organization skills.

You can absolutely grow your practice from any level and I want you to prove it to yourself. Click this link and schedule a free, no-obligation coaching session. You choose the topic and experience specifically how much different and effective my methods are.  Our clients are up on average 150% since 2008 and you can be too!

I get many calls each week saying the title of this article, “I’m Practicing for Years and have No Money to Show For It.” That mantra can be changed; read on.

Change will not happen on its own. Change will happen when YOU are ready to make it happen. That means that you are going to have to go way out of your comfort zone and spend time and money (that you don’t have) in a different way to get different and better results. There is no magic bullet, potion or lotion. It has been and will always be stepping out of your comfort zone and spending your time and money differently than you are doing right now.

After coaching doctors just like you for twelve years, I can tell you with 100% certainty that anyone can be helped if they are willing to invest their time and money differently than they are doing right now. Follow each and every suggestion below for 30 days. Each and every one, not just the ones you like and see what happens to your practice.

REMEMBER, The POWER IS WITHIN YOU, NOT IN THE NEXT NEW PATIENT GIMMICK!

1. Get Your Head space right. Start doing “be” level things on a daily basis. Affirmations, journal writing, visualization, and goal setting. Create a daily plan of success. Don’t create a wish, hope or dream. A daily plan for success vs. a hope, wish or dream are two entirely different things. Get spiritual. You don’t have to get religious but get spiritual. Spirituality calms the mind, elicits faith, and gives you clarity of purpose. Your action step for the next 30 days is to create your habits of excellence everyday including weekends.
2. Get a Coach. Stop spinning your wheels and making mistakes. Can your patients get along without your services? Of course not. Then why do you think that you can do it on your own. Results are the proof. If you can say this, “I’m Practicing for Years and have No Money to Show For It” then you need coaching. PERIOD END OF STORY! Respectfully if you could do it on your own you would not be saying that. Notice I did not say coach with me. I said get a coach. Even if you had a disastrous coaching experience in the past, don’t give up on the process, find a great coach to help you. Click here to read an article on how to find the right coach. There are many terrific coaches out there. Find one that you resonate with and that has the criteria in the article. Your action step for the next 30 days is to interview different coaching companies and see who you resonate with. Then hire one!

3. Get Strategic. Tactical based marketing is not as effective as strategic-based marketing. Create a UVP (unique value proposition). Next create an ideal new patient and a budget. Then create a minimum of five campaigns that are strategic in nature. Your action step for the next 30 days is to launch a minimum of 1 strategic campaign.

4. Come from a position of love not fear. Fear will eat you alive and kill you. Fear will destroy your hopes and dreams. faith is the opposite of fear. You need to develop that unshakeable faith. Read books, engage with a mentor, but learn how to turn that fear around. It can be done! I can assure you with 100% certainty when faith replaces fear your whole world (business, money, relationships, health, happiness, and spirituality) will all run with effortless ease. Your action step for the next 30 days is to turn the TV off and get and read some titles like: Think and Grow Rich by Napoleon Hill, Conversations with God, Neale Walsche, Unlimited Power by Anthony Robbins or The Psychology of Winning by Denis Waitley.

5. Decide right now that you are tired of not having or achieving what you want. Then either create the steps to get what you want. If you don’t know what to do get some self-help books or Click here to receive a free, no-obligation coaching session on the topic that you choose. Try it, kick the tires and see how coaching can benefit you.  When you decide that you are ready to change, it is amazing how things line up in your favor. Your action step for the next 30 days is to click the link and get the free coaching session so you can see how to move forward.

I wish that everyone who is reading this blog understands that you have the power to create anything in your life that you want. Once you understand that basic premise and act accordingly you won’t be able to contain the successful growth of your practice and life.

In twelve years, I haven’t seen one practice that executed the steps above that  failed to grow their practice. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun practice? Two reasons: (1) I coach practitioners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in practice; or they had a record day in office visits. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here and find out for yourself how I can help you grow your practice ethically, legally and with integrity; get more free time and have fun again. The coaching session is free and you will be sold NOTHING! We have payment plans that will allow virtually EVERYBODY AND ANYBODY the ability to afford my services. Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

Many practitioners experience a down-turn during the summer.  Due to the nervousness of the general state of the economy, healthcare, and the upcoming election, a down-turn this year can be extremely costly because it may be extremely difficult to re-gain momentum. If you find your practice in a down-turn here are some steps that you should execute immediately:

1. Take an accounting of why the practice is down: check the following areas and fix immediately:

a. Head space-are you feeling scared, anxious, depressed

b. Procedures- are you rushed, sloppy, and not collecting your money in a timely fashion?

c. Marketing-Did you put your campaigns on hold because the summer is not a good time to market? Are you failing to get a good ROI (return on investment)?

d. Staff training-are you having regular meetings and training sessions or were they suspended for the summer?

e. Office hours-you must have 4 mornings and 4 evenings. Anything less will not allow patients to make up their missed appointments.

f. Organization- Is you desk piled high with stacks of paper? Are you getting out late every night? If so, your organization needs re-vamping.

2. Do your Goals Need Updating? Remember your goals are your road-map. If you have gone off course you will need to make a detour. If you have no way of achieving your goals then they need to be downgraded. Maintaining un-achievable goals will lead to frustration and a desire not to write goals in the future. In September (the goal setting season) every one of my clients will go through a detailed and thorough goal setting process that will go from September to December. Goal setting and analysis should be one of the highlights of your year!
3. Do You Have Someone Holding You Accountable? If you were being held accountable, it becomes difficult to go off course in the first place. Make sure that you are being held accountable going forward.

4. Decide right now that you are tired of not having or achieving what you want. Then either create the steps to get what you wan; or if you don’t know what to do get some self-help books; or Click here to obtain a free, no obligation coaching session with me so you can experience the benefits first-hand. When you decide that you are ready to change, it is amazing how things quickly line up in your favor.

Since illness, accidents and injuries happen all year-long why is your practice down this summer? Your practice will ALWAYS be a reflection of you, your attitude and your action steps. The beauty of owning the last sentence is YOU will ALWAYS have the ability of changing your direction whenever you wish. Isn’t it nice to have the control back? How will you use your control going forward?

In ten years, I haven’t seen one practice that stopped doing the steps above and that utilized our procedures that failed to grow their practice. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun practice? Two reasons: (1) I coach practitioners just like you everyday and have seen excellent, duplicatable results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in practice; or they had a record day in office visits. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here and find out for yourself how I can help you grow your practice ethically, legally and with integrity; get more free time and have fun again. The consultation is free. We have payment plans that will allow virtually EVERYBODY AND ANYBODY the ability to afford my services. Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

Stop flushing money down the toilet. Stop trying to use get rich quick schemes. They will never work for the long haul. Marketing is about strategy not tactics. Marketing is about consistency not just throwing stuff up against the wall. Lastly marketing is about follow-up. Here is a list of things that you can do generate a consistent flow of quality new patients.

1. Master the principles of the Buying Funnel. 33% of all people that enter your buying funnel will buy from you, just not today. The buying funnel has been around since the late 1800’s. Those practices that I coach that use the buying funnel principles receive a far greater share of QUALITY new patients than those that don’t use it. To learn more about the Buying Funnel, click here to download and watch a free webinar.

2. Successful marketing will require the investment of time and or dollars. The more money you have the less time you will need and vice versa. Personally, I like to do a combination of both. Create a budget. A marketing budget as a rule of thumb should be 10% of last year’s collections. Please note that is a rule of thumb. Use it as a target and get as close to the number as you can.

3. Determine your ideal patient. An ideal patient is the demographic that you prefer to work with. It can be males, females, children, low back patients, diabetics etc. It is very important to know specifically who you want to attract.

4. Take an accounting of the tactics that you have used in the past and determine the ROI (return on investment) that you received. Add up each patient that you got from the tactic and multiply by your case average. Then compare to the total cost to determine the ROI. If you do not have that data, please accept it as the red flag that it is. If you are going to market successfully and run a successful business then you must be able to accurately track your results.

5. Look to deploy a minimum of 5 separate strategic-based marketing campaigns. Try not to do “one hit wonders”. Every tactic that you deploy, should have a minimum of 6 strategic usages. For example, I do not want to spend a $1000.00 on a newspaper ad that runs one time and it is finished. I would prefer to run a $1000.00 ad that can be used in a multitude of ways (Face book, Blog, Handout, Newspaper, Website etc.) so I get a bigger bang for my buck. Make sure when you work with your marketing person that they help you strategically set up your campaigns.

6. Create consistent follow up campaigns that will create TOMA (top of mind awareness). Follow-up is where you will get the majority of your new patients in a poor economy.

7. Track all of your marketing efforts to determine what is and what is not working. Use Tracking phone numbers, and Google Analytics so you can see how your buyers move through your buying funnel.

8. Remember that health care is a personality-driven business. patients buy you. It is imperative to make sure that your flavor and your personality comes through in all of your marketing efforts.

9. Be willing to invest time and money into your campaigns. If you are unable to market successfully then hire experts to help you.

10. Have fun. You must have fun in your practice or that will impede your results. Learn the fundamentals of wealth accumulation. Learn how the rich think about money. Click here to download a free webinar called How to Achieve Financial Security.

In ten years, I haven’t seen one practice that stopped doing the steps above and that utilized our procedures that failed to grow their practice. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun practice? Two reasons: (1) I coach practitioners just like you everyday and have seen excellent, duplicatable results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in practice; or they had a record day in office visits. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here to set up a complimentary, no-obligation 1 on 1 Practice and Business Analysis and Strategy Session. Learn why our clients grew their income on average 44% last year and their personal net worth 5-60%. You can have it all when you know how to achieve what you want. Let’s explore the possibilities together.