September 18th is the Birthday of Chiropractic. Happy Birthday, Chiropractic! On that day the Chiropractic Summit will kick off. The Chiropractic Summit is a fantastic grouping of 45-60 minute separate interviews with the 30 most influential people in Chiropractic today.

Icons like Dr. Larry Markson, Dr. John Demartini, and twenty-eight others, share their gems, words of wisdom and years of experience in video interviews that will help the reader/listener grow their practice and their lives. A very special thank you needs to go out to Dr. Michael Headlee, from Bemidji Minnesota who is an amazing Chiropractor, author, and educator in his own right; for creating the idea and giving his valuable time in interviewing the guests and for helping to unite our great profession.

I am humbled to have made that list. This is an honor that I do not take lightly. I have distilled down the ten questions that were posed to me into a few minutes video format. There will be ten snippets that will be published. This will save you time so you don’t have to listen for an hour straight. When you watch the video have paper and pen in hand to take copious notes. I have tried to give you clear-cut action steps that you can deploy immediately.

In this video, you will learn how to define success for YOURSELF. Unfortunately, many chiropractors use other people’s definition of success. For example, the profession has long held the belief that a high volume practice is a way to go. What if you don’t want to see 100 or more people per day? If you were to state that out loud, many of your brethren DC’s would look at you like you had a hole in your head. Once you know what YOUR IDEA of success is you can then work towards that. Enjoy the video.

September 18th is the Birthday of Chiropractic. Happy Birthday, Chiropractic! On that day the Chiropractic Summit will kick off. The Chiropractic Summit is a fantastic grouping of 45-60 minute separate interviews with the 30 most influential people in Chiropractic today.

Icons like Dr. Larry Markson, Dr. John Demartini, and twenty-eight others, share their gems, words of wisdom and years of experience in video interviews that will help the reader/listener grow their practice and their lives. A very special thank you needs to go out to Dr. Michael Headlee, from Bemidji Minnesota who is  an amazing Chiropractor, author  and educator in his own right; for creating the idea and giving his valuable time in interviewing the guests and for helping to unite our great profession.

I am humbled to have made that list. This is an honor that I do not take lightly. I have distilled down the ten questions that were posed to me into a few minutes video format. There will be ten snippets that will be published. This will save you time so you don’t have to listen for an hour straight. When you watch the video have paper and pen in hand to take copious notes. I have tried to give you clear-cut action steps that you can deploy immediately.

In this video you will learn how to improve your head space and self talk. What we say to ourselves day in and day out has a HUGE effect on our level of success. Enjoy the video.

If you are looking for your practice to be profitable and afford you the great lifestyle that you want, then you need to know and understand there are only two things that stand in your way. They are your MIND-SET and your MECHANICS.

Understanding the 4-S Model of conflict will teach you how important these two skill-sets are, and when they are mastered you will be able to easily move up the pyramid.

1. Survival Level-During this level you are not making enough money to pay your bills. You are constantly scrambling trying to steal from Peter to pay Paul. Your credit cards are maxed out and stress is very high. During this phase organization and the creation of a plan becomes paramount. In this phase because there is so much pressure thrust upon you it is very easy to give up. During this phase we coach and teach our clients how to create better self-talk; how to run their brains more efficiently; how to organize; how to create the infra-structure of their business and personal life that will enable them to get out of this level and onto the next. It is imperative that they learn how to use sound business principles to get them to the stability level. If they fail to get to the stability level they will lose their practice and might even need to file for bankruptcy.  associateship, Independent Contracting and beginning your own practice are a few of the more common methods of starting your practice. All of these start-ups will have the Chiropractor begin at the  survival level. Buying a practice is another option that when done correctly will allow you to start in the next phase which is stability.
2. Stability Level– This is the phase where chiropractors breathe a sigh of relief because all of their bills are being paid on time. There is less immediate stress so it is very common for a chiropractor to “get stuck” in this phase. To get to the next level you must change your mind-set from survival to growth. Your mechanics and infra-structure will also need to expand and change if you are going to get to the next level which is success. We help our clients during this phase to understand what has caused them to “get stuck”; and to help them create the necessary changes in mind-set and strategy to allow them to move up the pyramid. This level is very common to “get stuck” in. If you fail to move up to the success level you will constantly feel that you are on a roller coaster. To get to the next level must create a steady stream of quality new patients. Your consultation, report of findings and re-exams must offer your patients value. During this phase we coach our clients by offering them step by step action plans that are designed to quickly get them to the next level which is success.
3. Success Level-Congratulations you have made it! All your bills are paid; you have money to invest and you can buy virtually anything that you desire. If you look at it logically, if you are reading this blog and you are in this phase isn’t your thinking way different from when you were in the survival phase? Aren’t you running your business and money management way differently than you were when you were in the survival phase? This is what I mean that to move from level to level you must change your mind-set and your mechanics. 98% of all business owners will stay “stuck” in this phase and never move to the next phase which is significance. This phase can be quite comfortable which is what keeps the person “stuck.” If you have to be “stuck” in any phase below significance this is the phase to be stuck in.
4. Significance Level-This is where the Bill Gates and Mark Cuban’s of the world live. They have more money than they can ever spend in ten lifetimes and their goal now is to change man-kind. They are philanthropic and use their wealth and expertise to not only better themselves, but to better the planet as a whole. To get to this level takes a tremendous change in mind-set and mechanics. To learn more about this level you would be best served to model one of your heroes. Read their biographies and learn how they think. When you can learn how they think you will be able to adjust your mind-set accordingly.

Inselman Coaching, has been successfully coaching clients just like you for the past fourteen years. We have been trail-blazers in the industry being the first company to offer no long-term contracts and a money back guarantee.

Our clients are enjoying another terrific and stress-free year in business. Isn’t it time that you enjoyed that too?  If you still feel that you are struggling, you will be thrilled to know that Dr. Paul S. Inselman, CEO of Inselman Coaching has formulated a specific step by step process that will help you move to the next level of the 4 S model from whichever level you are in. Our clients income has grown on average 165% since 2008. In 2016 alone they were up on average a whopping 44%!

Listen to what others are saying about their successes at Inselman Coaching

September 18th is the Birthday of Chiropractic. Happy Birthday, Chiropractic! On that day the Chiropractic Summit will kick off. The Chiropractic Summit is a fantastic grouping of 45-60 minute separate interviews with the 30 most influential people in Chiropractic today.

Icons like Dr. Larry Markson, Dr. John Demartini, and twenty-eight others, share their gems, words of wisdom and years of experience in video interviews that will help the reader/listener grow their practice and their lives. A very special thank you needs to go out to Dr. Michael Headlee, from Bemidji Minnesota who is  an amazing Chiropractor, author  and educator in his own right, for creating the idea and giving his valuable time in interviewing the guests and for helping to unite our great profession.

I am humbled to have made that list. This is an honor that I do not take lightly. I have distilled down the ten questions that were posed to me into a 3-4 minute video format. There will be ten snippets that will be published. This will save you time so you don’t have to listen for an hour straight. When you watch the video have paper and pen in hand to take copious notes. I have tried to give you clear-cut action steps that you can deploy immediately.

Here is What One of Our Clients Text to Us:

Why Your Future is So Bright…But You Don’t Even Know It!

I want you to close your eyes and think back to your first day in practice. Remember the excitement and anticipation that you felt? Remember your first paycheck from your clinic. Man, it couldn’t get any better than that. You went to sleep excited. You awoke excited. I’m going to guess that your favorite topic of discussion was how you were helping sick people get well.

What do you feel today. Do you feel stress, worry and anxiety? The doctors (husband and wife) who wrote the text above are in practice 10+ years. When they first got into practice they were excited. They built a great practice and then things changed. The excitement turned  to  stress, fear, worry and anxiety.

When they called me some four or five months ago, I said to them your future is so bright but you don’t even know it they looked at me like I had two heads. Fast forward to today and they understand what I meant. Today their fear, worry, and anxiety has turned to excitement, planning, knowing that they have a bright future and more cha chings in their cash box then they had in a very long time.

This newsletter is about you. You want to take your practice to the next level and I want to help you. I sincerely do. Not for a cha ching in my cash register (that is the automatic by-product of helping people). I want to help you because I love seeing people just like you happy, successful, content and living life to the fullest. That is what you went to school for. Not to struggle and hate life.

A coincidence is God showing up in your life. Do you really think it is a coincidence that you are reading this?

Let’s quell the fear of I can’t afford to work with you. I haven’t had one client, not one who truly wanted to be helped that we could not make the finances work. Not One!

Let me give you some action steps to take this weekend:

1. The day you decide that you are ready to take control of your life and practice is when things will start to turn around for you
2. You must learn to do a proper consultation and ROF. When you have a $5000 deductible you have to be able to create value for your patient. The consultation is your tool.
3. You must learn this algorithm and know how to change your vibration to a positive vibration. EVENTS—THOUGHTS—FEELINGS—(+VIBRATION OR -VIBRATION)—ACTION STEPS—CREATE YOUR WORLD When you own this equation your life will be infinitely better. I give you my solemn promise!
4. You must learn how to strategically market to get the best buyers to your clinic. Tactical-based marketing is all but dead!
5. You must be willing to spend time and money and surround yourself with advisers who have accomplished what you want to do. The time and money that you think that you are saving is no savings at all. Here is a litmus test. If your practice and life are no better than they were 12 months ago stop wasting time and money and hire someone.
6. You must learn how to run a business. You must learn how to automate for retirement savings, create emergency funds, use debt wisely if at all and how to budget.

I want to help you but I can only help you when you are ready to be helped. It took the couple who sent me that text above about 18 months before they set up their strategy session. How long have you been saying I have to call that guy? Summer-time is a great time to start to rebuild or build a practice. In September we start goal setting for the upcoming year.

Now is the time to get your infrastructure and marketing working so when everyone returns home from vacation you are SUPER-READY to help them. By clicking below you will receive a complimentary and without obligation practice analysis and strategy session. You will be sold NOTHING. You will get a detailed profile to fill out which is introspective for you and diagnostic for me. I will tell you what you have to do and if you want to learn how I can help you I will tell you at the end. If you just want to take the plan and leave that is fine too. Just let me help you if you are ready to be helped! Your future is bright because we will help you re-kindle that first day in practice feeling. We will help you set up your financial infrastructure to become financially independent. We will help you set up strategic marketing campaigns. We will help you in short develop the level of success that you aspire to achieve.

We offer step by step strategies coupled with world class support coupled with mind-set and performance coaching which will give you results that you will be very proud to own.

Please do not deny yourself the opportunity to create real, long-lasting positive change to your practice. Learn how our clients grew their practice 165% on average from 2008-2017( the years Obama care were launched) and why you can grow too. If you want coaching nobody is turned away because of fees. We have all types of payment plans and hardship plans that will fit anyone’s budget.

When the towers came tumbling down on that terrible day on September 11, then Mayor, Rudy Giuliani was running towards the Towers. His security detail stopped him saying, “you can’t go there Mr. Mayor, it is bad!” Giuliani replied, “I can’t lead if I can’t see.”

This is probably one of the most profound quotes that you will ever read. You are probably thinking great Paul but how is this going to help me build my practice? Please, let me explain; I am confident it will be well worth the read.

As our clients are well aware, we help create millionaires. We do it by teaching sound business principles, creating goals and executing meaningful action steps to achieve our purpose.

The first thing that you have to realize is anyone who has achieved any level of success has VISUALIZED that success far before they ever achieved it. You see the subconscious mind does not care and does not know the difference between a real and vividly imagined experience. What that means is if you visualize exactly what you want your practice to look like, coupled with visualizing the precise steps to get you there viola…you get that result. Yes it really is that easy and that is one of the first skills that we teach our clients. Once they can see what they want in their mind’s eye they can create the steps to get there.

If you don’t think this is important why don’t you try this little experiment. The next time you go to drive your car put a blind-fold on. See how far and how safe your journey would be. (PLEASE DO NOT DRIVE WITH A BLIND-FOLD, I WAS JUST TRYING TO MAKE A POINT, I AM NOT SERIOUS IN THAT SUGGESTION…OK I AM NOW LEGALLY COVERED )

Next example, think of any professional athlete. They visualize the ball going swoosh; they visualize where the puck is going to be; they visualize every mogul on the ski slope. They visualize their greatness; and they achieve it!

When Neil Armstrong came back from the moon he said “just like book” because he played let’s pretend 42 bazillion times before he walked on the moon. He visualized every step, every knob turn, every toggle switch, every step…he visualized everything so when the task was actually done he had already done it in his mind’s eye. Visualization is and always will be a game changer that only 1% of the population will ever use….hmmm that is an interesting fact!

Here are some action steps that you can deploy:

1. Understand that you will manifest what your dominant thought is-if your dominant thought is fear, lack, or trepidation watch how you get more fear, more lack and more trepidation. Do more “be level” action steps to change your thinking.
2. Remember what you see is what you get. Do you see an empty reception area or a full one? Do you see patient happily paying your bill or complaining about a lack of coverage. Do you see yourself as successful and at the top of your game; or, do you see your self in an ongoing struggle? Learn how to visualize properly. Get some book or MP3’s on the subject. This is one of the first things that we teach all of our clients. What they see is what they will manifest and you can absolutely take that to the bank.

Stop working harder and start working smarter. Visualization is a powerful tool that when mastered you can literally have anything that you want. ANYTHING? Yes anything! The only limit to your success are your fears that stop you from taking different action. The fear of wanting to be coached but how can I afford it? The fear of having to do things differently? The fear that coaching can’t help you. The fear that it won’t work, your staff will reject it, etc.  In short any other fear that you have, that is the only thing that is holding you back. How do I know with 100% certainty? Because I once lived in your shoes. When I made the hard decision to move past my fear, guess what…a new successful me was born. It can happen to you too! Living in fear, respectfully just plain sucks!!

Now is the time to create a better rest of the year for yourself. If you would allow me to help you may click the button below and receive a free and no-obligation 1 on 1 practice analysis and strategy session. Just click the button below. In all the years that I have been coaching practitioners just like you, I haven’t seen one practice that did the steps above and that utilized our procedures that failed to grow their practice.

We offer step by step strategies coupled with world class support coupled with mind-set and performance coaching which will give you results that you will be very proud to own.

Since Chiropractic is a personality-driven business it is imperative to create YOUR brand. The word YOUR was highlighted and bolded for a reason. Since you are not McDonald’s, Subway or another franchise you will have to take the necessary steps to brand yourself. When you buy into a franchise the branding is done for you already; which is essentially what you are buying.

Correct branding will lead to easier marketing and increased revenue. Poor branding can be the kiss of death. This is why it is pretty important to get it right…the first time!

When you decide to work with a coach it is very important that you work on branding YOUR practice and vision and not the coach’s brand or vision. Many clients that come to me after having been coached by others failed in their programs because the coach was trying to clone the client. Unless you are the same personality type, guess what? It is going to be very hard to pull off.

For example. There are many Chiropractic coaches who are very aggressive, sales-oriented personalities. If you are not that personality type then you will never be able to get the results using their aggressively worded scripts and actions. It is not who you are.

Here are some steps that will help you brand YOUR practice. The operative word is YOUR.

1. Decide what your purpose-mission-and vision statements are. If you don’t know why you get up in the morning (I can guarantee that it is not to earn an extra two dollars), and if you don’t know how to create an effective “mission” it will be virtually impossible to create what you truly want.
2. Create a Unique Value Proposition (UVP)- your UVP is really the central hub of your universe. It is what separates you from every other doctor on the planet earth. It is why people will want to give you their hard-earned money.
3. Mercedes is a brand. So is Toyota. What are the differences in the brands. How do you want to be perceived in the market-place?
4. Develop your story and share it with the world.

For Example the Inselmancoaching brand was founded on the purpose that we help everybody regardless of race, religion, creed, or income status to excel to their highest potential. Our vision is that Chiropractors will take the rightful reigns to be the leaders of health care. Not sick care but health care. Nobody who wants coaching will be left behind.

We teach our clients by executing our mission which is to create millionaires who have the economic freedom to give back and help others. We do it by creating systems, organization, and the teaching of time-honored business principles.

The Inselmancoaching brand is one of detail and excellence. We demonstrate excellence by returning all calls, emails, and texts by the end of the business day but they are usually returned within an hour. We teach time-honored business principles that aren’t taught anywhere else because they are proprietary. They get tremendous results. Three millionaires were created Q1. Our clients grew on average 44% in 2016 and 165% since 2008.

We offer step by step strategies coupled with world class support coupled with mind-set and performance coaching which will give you results that you will be very proud to own.

We are available 24/7 and we were the first coaching company to have NO long-term contracts and a 100% money back guarantee. We are an innovative company and very proud of how many clients that we have helped over the past 14 years.

Click the video to hear some humbling and cool stories…

Start creating YOUR brand. Then start marketing your brand and watch your practice soar!

Stop working harder and start working smarter. To have a free and no-obligation 1 on 1 practice analysis and strategy session click the button below. In all the years that I have been coaching practitioners just like you, I haven’t seen one practice that did the steps above and that utilized our procedures that failed to grow their practice.

I want to share with you a pretty amazing story. Six years ago a Chiropractor went bankrupt; lost his house, and had to move his wife and two young sons to his mother-in laws apartment. The apartment was a two bedroom but all five people squeezed into that tiny apartment and made do.

Each night both he and his wife cried themselves to sleep. All was lost except for one thing…his faith. His faith that he will turn things around. His faith that his wife still believed in him. His faith that he would provide for his children, and the faith that God will always show up.

He also realized how lucky he was. His family had a roof over their head; they were not on the street. His kids were healthy. His mother in law was a saint. Each morning he made sure to count those blessings and to have gratitude.

About five months after going bankrupt he contacted me. He remarked that, ” he had been with many coaches previously but that he really resonated with me.” He stated that, ” I really understood what he was going through.” I explained to him that people come to Inselmancoaching for many reasons. The most common reason is because we truly do understand their unique situation.

Let’s fast forward six years. Six years later he is back on top with a rocking practice. We created a Vision-mission-and purpose statement. Next we created goals. Next he executed the action steps. His office procedures were created. His strategic-based marketing plan were put in place. His financial infra-structure was re-created. He did his “be level” action steps daily.

The results: Emergency fund has over $10K in it. They are in their own apartment and they are planning to get a house within the next two years. College funds were started. He and his wife feel like they are in control again.

Why did he turn things around? Scroll back up and look at all of the bolded words and you will know what you need to do.

We offer step by step strategies coupled with world class support coupled with mind-set and performance coaching which will give you results that you will be very proud to own.

Stop working harder and start working smarter. To have a free and no-obligation 1 on 1 practice analysis and strategy session click the button below. In all the years that I have been coaching practitioners just like you, I haven’t seen one practice that did the steps above and that utilized our procedures that failed to grow their practice.

According to Scott Adams, the creator of the Dilbert Comic Strip, “Losers have goals. Winners have systems.”

When I first read that quote it struck me as kind of odd. I have set goals my whole entire adult life and from September-December I teach my clients how to set goals; and by no means am I or my clients losers.

Then I started to dissect what he was saying and he is absolutely correct. You see the definition of a goal is a dream or a wish with a timeline around it and appropriate action steps. The appropriate action steps are where systems come into play.

Here is a checklist of the systems that you should be running in your office. This list is not complete and is in no particular order; but it a list of the majors. If you do not have a system then create one. If you do have a system, evaluate it to make sure that it is still serving you.

1. Telephone systems
2. New intake systems
3. Established patients phone systems
4. Paperwork systems
5. Filing systems
6. Strategic-based marketing systems
7. Recall systems
8. Consultation systems
9. ROF systems
10. Re-exam systems
11. Radiography systems
12. Referral systems
13. Staff hiring-training-firing systems
14. Tax strategy systems
15. Saving Systems
16. Investment systems
17. Exit strategy systems
18. Accounting systems
19. Asset protection systems
20. Communication systems
21. Organization systems
22. Head space systems
23. Goal setting systems
24. Implementation systems
25. Vacation systems
26. Net worth improvement systems
27. Patient compliance systems
28. PVA systems
29. Insurance collection systems
30. Cash collection systems
31. Coaching systems
32. Mentoring systems
33. Public speaking systems
34. Networking systems
35. Social media systems
36. HIPPA Systems
37. Coding and compliance systems
38. Cross-referral systems
39. Medical doctor systems
40. Attorney systems

I wish that everyone who is reading this blog understands that you have the power to create anything in your life that you want. once you understand that basic premise and act accordingly you won’t be able to contain(Click here) the successful growth of your practice and life; which is why we help create millionaires! The only way to grow is to create systems. As our clients know we spend an inordinate amount of time creating systems. Systems allow you to work smarter and not harder.

We offer step by step strategies coupled with world class support coupled with mind-set and performance coaching which will give you results that you will be very proud to own.

To have a free and no-obligation 1 on 1 practice analysis and strategy session click the button below. In all the years that I have been coaching practitioners just like you, I haven’t seen one practice that did the steps above and that utilized our procedures that failed to grow their practice.

If your marketing efforts are not going to the correct target market your efforts will be in vain and you will waste a lot of time and money. If you are marketing properly, then THE SKY IS THE LIMIT to how large your practice can grow!

Let me give you an example. Let’s say that you want to go fishing for shark. Would you come to visit me in South Florida and go fishing in the lake in my backyard? Of course not, sharks don’t live in fresh water. OK, so we go to the ocean; would you use a minnow for bait? Of course not, sharks don’t eat minnows, they eat BIG fish.

Your marketing is the same thing. If you like to treat children would you do a lecture in a senior center? The obvious answer is no…but many of you do.

When I ask practitioners who is your ideal patient, they will often answer me, “anyone with good insurance.” The next question I ask them is to tell me about the characteristics of their least favorite patient that they treat. They go on to tell me how that person is always late, never pays their bill on time and is always complaining about something. ‘How would you like a hundred more of those patients, I ask?” When they tell me no, I remind them that they told me that their ideal patient is anyone with good insurance.

Let’s go over the steps to identifying an ideal patient so your marketing efforts will improve:
1. Identify specifically who you like to treat
2. What are the specific characteristics of that person?
3. Where do they live, work, and play?
4. What types of cases to they present with?
5. What are their socio-economics?
6. What hobbies do they have?
7. In short list everything that you can about that type of person

Next you want to start to determine which marketing techniques that you will utilize. make sure that they are strategic-based and not just tactical based. If you don’t know the difference, click here.

You have the ability with today’s modern marketing tools, like Google AdWords, Facebook, and Twitter, to make a huge impact in your marketplace. Use the steps above. If you are still having trouble, speak to a friend or colleague that is having success, or if you would like a free and without obligation strategy session, click the button below.

We offer step by step strategies coupled with world class support coupled with mind-set and performance coaching which will give you results that you will be very proud to own.