Tag Archives: more new customers

5 Things that all CEO’s of Small Businesses Need to Know

 

Being the CEO of a small business can be  grueling. Everybody wants a piece of you. Your sales people want a piece of you. The IRS wants a piece of you. Your insurance agent wants a piece of, and your marketing department wants a piece of you. Then factor in the kids little league game, your wife’s birthday and the hamster wheel keeps turning!

If you are the CEO of a small business then knowing and deploying these five tricks will help your stress level and your productivity.

  1. Learn how to delegate-You must not do everything yourself, nobody can. Learn to do only the things that you are expert at; and, delegate the rest.
  2. Hire the right people and put the right people in the right seats on the bus-Hiring is very serious business. It is way too costly and way too stressful to hire the wrong person. Make sure that you have a clear understanding of the candidates expectations and skill-sets. Then make sure that they match the needs and qualifications of the job.
  3. Take a vacation every three months-Yes every three months. Avoiding burn-out is paramount. Please note that a vacation does not have to mean getting on a plane to Tahiti. It can simply mean not going to the office or taking calls while you lounge at home or are on the golf course for a few days.
  4. Grow yourself-Continued self-development has been proven to help ease the stress and burden of a demanding job like yours. Learn how to meditate. Learn how to visualize. Learn how to calm negative self-talk.
  5. Have more gratitude-Gratitude gives you altitude. It is imperative that you find ways to have gratitude every single day. Think about it. You are able to read this blog. There are many who are blind. You can hear your kids fighting in the other room. Deaf people cannot. Gratitude is so important that each night before I go to bed I say out loud all of the things that I  am grateful for.

Our CEO’s are enjoying another terrific and stress-free year in business. Isn’t it time that you enjoyed that too?  If you still feel that you are struggling, you will be thrilled to know that Dr. Paul S. Inselman, CEO of Creativecoachingllc.net  has formulated a specific step by step process that will help you to become a more powerful business leader. Our clients income has grown on average 150% since 2008. In 2016 alone they were up on average a whopping 44%! In twelve years, I haven’t seen one CEO that executed the steps above and that utilized our procedures that failed to be a better and more powerful leader. Click here for a complimentary and no-obligation 1 on 1 business analysis and strategy session. Find out for yourself where your weaker areas are and how to fix them! Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

Is Your Support Staff Hurting Your Business?

Believe it or not your staff can literally make or break your business. It is imperative that you hire the right people, train them properly and put them into the right positions. You only get one shot to make a good first impression, and a poorly trained staff will make a poor impression every time they answer the phone or interact with a client or customer.

About 90% of the businesses that I coach ask me to train their staff. The major reasons that my clients have me train their staff is that they simply do not know what to do; or, they do not have the time. This article will give you some easy to follow steps.

  1. A great staff is made not born. Start by hiring the right people.
  2. Check references before hiring
  3. Be slow to hire and quick to fire.
  4. Give clear expectation
  5. Train in “bite sized” pieces
  6. Make sure your staff has ownership of these topics:

*Telephone procedures

* Communication procedures

* Advanced personality training

* New client or customer telephone procedures

* Established client or customer telephone procedures

* Telephone shopper procedures

 

7. Teach the assistant how to attract new business so they pay for their salary

8. Teach the assistant how to build relationships with clients or customers that stimulate referrals

9.  Teach systems that create a stress-free environment

10. Teach front desk mastery

11.  Teach team building-so everyone supports and helps one another

12. Teach how to create a WOW experience for all new clients or customers

13. Teach how to create a second visit experience that encourages referrals

14. Teach collection procedures

15. Teach how to self-motivate

 

These are the basic fundamental skills that your support staff must master. For them to master it you or someone else must train them. Invest the necessary time and money to train your staff because a well-trained staff will pay you dividends for years to come.

Our clients are enjoying another terrific year in business. Isn’t it time that you enjoyed record growth too? Are you saving for retirement? Are the best new clients or customers coming to your business? Are you happy going to the office everyday? What are you doing to change your results for the better? Wishing and hoping is not a strategy. Let me show you how you can grow, how you can afford coaching and how you can have fun again

You deserve to be happy, respected, and living the life you desire. If you still feel that you are struggling, you will be thrilled to know that Dr. Paul S. Inselman, CEO of Creativecoachingllc.net  has formulated a specific step by step process that will help you to become a more powerful business leader. Our clients income has grown on average 150% since 2008. In 2016 alone they were up on average a whopping 44%! In twelve years, I haven’t seen one business that executed the steps above and that utilized our procedures that failed to grow their business. We take a top down approach that consists of increasing income, decreasing expenses and protecting your assets. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun business? Two reasons: (1) I coach business owners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in business; or they had a record day in sales. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a complimentary and no-obligation 1 on 1 business analysis and strategy session. Find out for yourself where your weaker areas are and how to fix them! Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

Four Common Marketing Mistakes-Don’t You Make Them Too!

Stop wasting time and money. Those two resources are too precious to waste. If you are looking to expand your market share then you have to spend money and time; to make money, and earn time. This article will focus on the top five mistakes that will waste time, waste money, and sabotage your goals.

  1. Forgetting your Current Clients/Customers/Patients-Please, please, please do not make this mistake. Your business is in business because of your present customer-base. yes it is important to get new business but make shure that you acknowledge, nurture, and celebrate your present base. Our clients are taught many methods to improve their CVA(customer visit average). Remember if you sold one more product or service to your present base you would not have to work so hard at getting new business.
  2. Talking About Yourself-Do you know who your clients care about? It is them and only them. Respectfully they can give a rat’s as% about you and your accomplishments. Now don’t get me wrong;  your customer base does want you to be accomplished but don’t sell them on your accomplishments. Instead use your accomplishments in your UVP (Unique Value Proposition). Your unique value proposition (UVP) is what separates you from every other similar business or practice. It is why people will want to give YOU their hard-earned money. Our clients learn early on how to create a UVP and use it effectively in all of their marketing campaigns.
  3. Not Having a Call To Action-Why would you ever spend dollars or time without giving your prospect a call to action? At the bottom of this article and right here is a call to action Click here for a complimentary no-obligation consultation and find out for yourself how I can help you grow your business ethically, legally and with integrity; get more free time and have fun again.  Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be. For the prospect who is willing to learn more about your product or service it enables them to click, call, or email so they can avail themself of your service or product.
  4. Not Keeping Accurate Metrics-Would you drive from New York to Florida without ever looking at your speedometer or gas gauge? Of course not. Those gauges give you vital information. The same with analytic tools like Google Analytics. Whatever metrics you use it is imperative to study them so you can tweak your campaigns accordingly.

You deserve to be happy, respected, and living the life you desire. If you still feel that you are struggling, you will be thrilled to know that Dr. Paul S. Inselman, CEO of Creativecoachingllc.net  has formulated a specific step by step process that will help you to become a more powerful business leader. Our clients income has grown on average 150% since 2008. In twelve years, I haven’t seen one business that executed the steps above and that utilized our procedures that failed to grow their business. We take a top down approach that consists of increasing income, decreasing expenses and protecting your assets. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun business? Two reasons: (1) I coach business owners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in business; or they had a record day in sales. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a complimentary no-obligation consultation and find out for yourself how I can help you grow your business ethically, legally and with integrity; get more free time and have fun again.  Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

How to Organize Your Business

Dis-Organization

If your business is not organized, good luck. Along with communication and computer skills, organizational skills are one of the most important transferable job skills a worker can possess. Companies need workers who can stay organized and focus on the projects at hand.

The most important areas that management should focus on with employees are the following: General organization, planning, time management, and scheduling.

General Organizational Skills- Managers want to focus training sessions that will facilitate the employee accomplishing the daily tasks of the job. We teach our clients the specifics of time management. if your employee is not getting a full sixty minutes out of every hour then you are over-paying that employee and they are not being efficient.

The old adage time is money is so true. When we do an accounting with our clients of time wasted converted to dollars spent, the results are often vomit-inducing!

Task Planning– Projects are usually divided into many different tasks, and workers must plan their tasks ahead of time to bring the project to fruition. Our clients are taught the skill-sets that create peace, harmony and spirit of cooperation. When these objectives are met, you will find that your employees morale improves along with their productivity.

Scheduling– This is the 10,000 pound elephant in the room. Scheduling involves allocating a time period for specific tasks or workload, and then assigning tasks to certain employees. Our service industry clients and restaurant owners know this problem probably better than any business on the planet. These businesses in particular must be able to account for their busy times and have enough man or woman-power on the job to take care of the customers. If there is over-staffing management is wasting dollars. if there is under-staffing, customer service diminishes.

There are many facets to organization that are too numerous for this short space. Take the necessary time and resources to train your employees on organizational skills and you will be richly rewarded.

You deserve to be happy, respected, and living the life you desire. If you still feel that you are struggling, you will be thrilled to know that Dr. Paul S. Inselman, CEO of Creativecoachingllc.net  has formulated a specific step by step process that will help you to become a more powerful business leader. Our clients income has grown on average 150% since 2008. In twelve years, I haven’t seen one business that executed the steps above and that utilized our procedures that failed to grow their business. We take a top down approach that consists of increasing income, decreasing expenses and protecting your assets. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun business? Two reasons: (1) I coach business owners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in business; or they had a record day in sales. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a complimentary no-obligation consultation and find out for yourself how I can help you grow your business ethically, legally and with integrity; get more free time and have fun again.  Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

How to Have Another Record Week In Your Business

business growth

Our clients’ businesses have grown over 42% this year and we couldn’t be more proud of each and every one of them! This article will distill down the steps that you can take right now so you can experience tremendous growth in your business or practice too. Here is the great news…the action steps are not difficult! These are the actual step and topics that we have taught some our most successful clients.

  1. Identify your purpose. If you are in business or in a professional practice to just to “make money” then good luck. Look at any successful business on the planet. Walmart, Target, Ford, etc. It became successful because it fixed a problem, enhanced lives, or did something better or cheaper than a competitor. Making money is the by-product of a good business not the reason to enter the business. Your purpose, mission and vision will help you identify your reason for getting up everyday and staying with your business even when things get rough. Your action step is to create your vision, mission, and purpose statements.
  2. A goal by definition is a wish or a dream with a timeline around it and appropriate action steps. I want to earn $5 million dollars this year is a wish not a goal. So many clients when they first begin coaching with me make this mistake which costs them tremendous opportunity. Every September through December we go through a formal goal setting process. The process leaves our clients with a literal 365 day marketing calendar that, if the action steps are actually done; it is virtually impossible not to grow your business or practice. Goals can be created anytime of the year, however make September-December your new ritual going forward. Your action step is to create meaningful goals complete with timelines and action steps.
  3. Your unique value proposition (UVP) is what separates you from every other similar business or practice. It is why people will want to give YOU their hard-earned money. Our clients learn early on how to create a UVP and use it effectively in all of their marketing campaigns. Your action step is to create your UVP.
  4. Throwing crap up aganst the wall and hoping something will stick is tactical-based marketing. The problem is tactical-based marketing hasn’t been effective since the late 1990’s. A strategist will slaughter a tactition every single time. Our clients learn the art and science of strategic-based marketing and their growth proves it. Your action step is to create a minimum of five stategic-based campaigns.
  5. Knowing what marketing techniques work in which part of the economic cycle is imperative to your spending your marketing dollars wisely; and getting a great return on investment. The buying funnel has been around since the late 1800’s. The buying funnel is based on economic cycles not guesswork. When you understand how to use the buying funnel you will waste fewer marketing dollars and boost your returns. Your action step is learn more about the buying funnel and how it can be applied to your marketing strategies.

You deserve to be happy, respected, and living the life you desire. If you still feel that you are struggling, you will be thrilled to know that Dr. Paul S. Inselman, CEO of Creativecoachingllc.net  has formulated a specific step by step process that will help you to become a more powerful business leader. Our clients income has grown on average 150% since 2008. In twelve years, I haven’t seen one business that executed the steps above and that utilized our procedures that failed to grow their business. We take a top down approach that consists of increasing income, decreasing expenses and protecting your assets. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun business? Two reasons: (1) I coach business owners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in business; or they had a record day in sales. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a complimentary no-obligation consultation and find out for yourself how I can help you grow your business ethically, legally and with integrity; get more free time and have fun again.  Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

How to Grow a Business in Uncertain Times

Uncertainty

Uncertainty is not the friend of small businesses. As a matter of fact business hates uncertainty; just look at what the stock market or bond market does in uncertain times; they usually tank. This article is being written on October 25, 2016. In thirty years from now when somebody is reading this ancient blog, the same principles that I am going to discuss will be relevent.

Economic principles do not change; only the days and years change. Let’s get to it. At present there is major uncertainty in the United States and the world at large. We have a presidential election that will be decided in two weeks. No matter who wins, Trump or Clinton there will be great uncertainty in the air.

  • Who will be appointed to the supreme court?
  • What will happen with Isis?
  • What about race relations in our country?
  • How much will taxes go up or down?
  • Will they raise the capital gains Tax?
  • Will they tax imports?
  • Will legalized marijuana lead to more traffic fatalities?
  • What about health insurance? As of this writing premiums are anticipated to rise double digits?
  • Inflation anyone?
  • Are you now certain that there is much uncertainty in the world?

What do have people always done and what will people continue to do in times of uncertainty? They hunker down and don’t spend money unless it is absolutely necessary.

So how do you grow a business in uncertain times?

  1. Get more exposure-market “harder and smarter” don’t cut advertising
  2. Get organized-you cannot afford not to get a full sixty minutes out of every hour
  3. Create written goals complete with meaningful action steps
  4. Look for opportunity. Is this a good time to acquire your competition? Remember when the stock market crashes it is usually a great time to buy not sell
  5. Don’t fire your advisers. Their advice is needed most when things are bad. It keeps you from making emotional decisions
  6. Think outside the box. Utilize strategic-based marketing that will allow you to harness the power of scientific marketing
  7. Hire a business coach to guide you and hold you accountable. Your coach will help you create or maintain a steady course that will help you achieve your goals faster than you could on your own. Just look at the show Shark Tank. These entrepreneurs get backing and coaching that enable them to break-through to heights they only dreamed of achieving
  8. Accountability is crucial in tough times. Can you imagine how your business would be if you only implemented half of the great ideas that you had this year?
  9. Work on your head space. If your head space is stressed, confused, afraid and uncertain it will be difficult to grow your business
  10. Train your staff. You cannot afford to lose any prospects because of poor training of staff.

 

If you still feel that you are struggling, you will be thrilled to know that Dr. Paul S. Inselman, CEO of Creativecoachingllc.net  has formulated a specific step by step process that will help you to become a more powerful business leader. In good economic times and bad, our clients stay ahead of the national growth curves. Our clients income has grown on average 150% since 2008. In twelve years, I haven’t seen one business that executed the steps above and that utilized our procedures that failed to grow their business. We take a top down approach that consists of increasing income, decreasing expenses and protecting your assets. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun business? Two reasons: (1) I coach business owners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in business; or they had a record day in sales. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a complimentary no-obligation consultation and find out for yourself how I can help you grow your business ethically, legally and with integrity; get more free time and have fun again.  Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

How to Make More Money by Organizing in a Chaotic World

Face it: The daily demands on a business owner are difficult at best. Making sales, while finding opportunities to market, train staff, and create quality family time can be tough to balance in this era of our fast-paced world.
The rules seem to continually change, which puts further demands on your already-stressed schedule. Therefore, organization is one of the major components of success. Typically, when starting to get organized, the first task is to put out fires. Emergency situations arise when you are not proactive. If you are disorganized, it is impossible to be proactive because you are constantly squashing fires — and so the cycle continues.

But if you follow the steps below, you will become proactive and prevent most (if not all) of the time drains that plague you and your business every day. Follow all of the rules, not just the ones you prefer. It will take about four to six weeks before your new system is working smoothly. Stay the course and then enjoy the rewards of heightened profits and more free time.
Rule 1: Choose your calendar method. Consider an electronic version like Google Calendar. It is free and syncs with an Android phone and PC perfectly. And it will work with an iPhone, too, or you can use an Apple-based calendar. Whatever you use, make sure it syncs with your smart phone and computer or laptop.

Rule 2: Use your calendar as a check sheet for completed action steps.

Rule 3: Set your entries to alert you 15 minutes in advance of upcoming tasks. When a task pops up, you have three choices:

  1. Perform the task and check off as completed
  2. Move the task to a later time that day
  3. Move the task to a later day

Do not dismiss a task as completed unless it is. By keeping the item in your calendar, the rules will force you to accomplish it.

Rule 4: Don’t move a task more than three times. On the third time, you make one of three choices:

  1. Perform the task and check it off as complete
  2. Move the task to a later time — on the same day
  3. Dismiss the task and remove it from your calendar.

Rule 5: Don’t go to sleep until every­thing on your calendar for the day is completed. This will act as a backstop even if you have moved tasks three times. It forces you to either perform the task or take it off your plate. This rule is designed to ensure you stick to your agenda. Successful businesses are built on the execution of meaningful steps. Being held accountable is a recipe for success.
The rules described above can work infallibly. If you dismiss alerts for uncompleted tasks, chances are you will forget to attend to them. If you move things more than three times, you probably won’t accomplish them. If you fail to complete your list before bed, you will be guaranteed poor outcomes.

This system takes about four to six weeks to master as you experiment with the proper number of tasks for your schedule. During the first month, give yourself some extra leeway until you know the right amount of work to put on your calendar.

You deserve to be happy, respected, and living the life you desire. Disorganization is a detriment to happiness, respect and wealth. Systematize everything and then workthe system. Your reward will be more steps completed, a better feeling of self-worth, a larger business, and ultimately more money and time to spend with your family.

If you still feel that you are struggling, you will be thrilled to know that Dr. Paul S. Inselman, CEO of Creativecoachingllc.net  has formulated a specific step by step process that will help you to become a more powerful business leader. Our clients income has grown on average 150% since 2008. In twelve years, I haven’t seen one business that executed the steps above and that utilized our procedures that failed to grow their business. We take a top down approach that consists of increasing income, decreasing expenses and protecting your assets. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun business? Two reasons: (1) I coach business owners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in business; or they had a record day in sales. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a complimentary no-obligation consultation and find out for yourself how I can help you grow your business ethically, legally and with integrity; get more free time and have fun again.  Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.

Stop Selling Your Prospects and Educate Them Instead

stop selling

A common and rightful complaint from many business owners is, “I hate selling, it makes me feel slimy.” Good for you because you should never have to sell your customers or clients on anything. Your prospects should CHOOSE to use your services, or buy your product because they want to. Them wanting to choose you is the thrust behind this article.

Rules of Educating

  1. Change your verbiage from selling to serving
  2. Ask questions
  3. Determine what the person’s problem is
  4. Create a clear-cut well-defined specific plan of how you will solve that problem
  5. Educate about how your services will solve their problem
  6. Compare and contrast the benefits of using your services vs. the penalties that they will incur if they don’t
  7. Always make the words that come out of your mouth about the other person and never about yourself. Use words like you, they and them; instead of I, and me
  8. Try and use independent referenced data instead of you stating your opinion
  9. Create different educational forums-websites, newsletters, lectures,webinars, articles, etc.
  10. Know the end result of what you are looking to have the person do with their new-found education

Once you have educated your prospect, give them choices of how to move forward. Make the choices about THEM not you. Serve, Serve, Serve, and watch your business grow.

If you still feel that you are struggling, you will be thrilled to know that Dr. Paul S. Inselman, CEO of Creativecoachingllc.net  has formulated a specific step by step process that will help you to become a more powerful business leader. Our clients income has grown on average 150% since 2008. In twelve years, I haven’t seen one business that executed the steps above and that utilized our procedures that failed to grow their business. We take a top down approach that consists of increasing income, decreasing expenses and protecting your assets. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun business? Two reasons: (1) I coach business owners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in business; or they had a record day in sales. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a complimentary no-obligation consultation and find out for yourself how I can help you grow your business ethically, legally and with integrity; get more free time and have fun again.  Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.