As a business coach and marketing strategist, I can tell you that your business growth is directly proportional to the number of new leads that you generate coupled with the number of conversions that you achieved, coupled with the lenght of time that the client or patient stays with you, and or the number of repeat sales that you make.

Let’s focus on the repeat business side of the equation. When you are trying to cultivate repeat business it its imperative to build a strong sense of community. When I teach these concepts I like to give the example of dating. When you go out on a date for the first couple of times aren’t you on your best behavior? Don’t you go to great lengths to make your date feel special, valued and cared for?

What if you treated your customer, patient or client the same way on every interaction with them? You see folks the small stuff does matter. Here are some ideas that you can utilize:

1. If you are in the trades ask permission before parking in the driveway and you better not be leaking oil!
2. If you are in the trades ask the homeowner if it would be alright if you bring in their garbage pails, or newspaper?
3. If you are an attorney, CPA or in any financial services look for opportunities to email your client articles of interest. Create relationships!
4. If you are an attorney, CPA, or any financial services professional wine and dine your clients. make them love you. Make them feel special.
5. If you are a Chiropractor, medical doctor, or dentist go the extra mile for your patient. Check their weight and blood pressure if you don’t regularly check it. Send them interesting articles that will benefit them. Call them to check up on them.

Let me distill this message down. The small things matter BIG TIME! Treat your customer, client, or patient like it is a first date on every interaction and not only will they return for repeat business but they will refer all of their friends and family to you.