Tag Archives: small business growth

Kindness

The Small Stuff Matters

As a business coach and marketing strategist, I can tell you that your business growth is directly proportional to the number of new leads that you generate coupled with the number of conversions that you achieved, coupled with the lenght of time that the client or patient stays with you, and or the number of repeat sales that you make.

Let’s focus on the repeat business side of the equation. When you are trying to cultivate repeat business it its imperative to build a strong sense of community. When I teach these concepts I like to give the example of dating. When you go out on a date for the first couple of times aren’t you on your best behavior? Don’t you go to great lengths to make your date feel special, valued and cared for?

What if you treated your customer, patient or client the same way on every interaction with them? You see folks the small stuff does matter. Here are some ideas that you can utilize:

  1. If you are in the trades ask permission before parking in the driveway and you better not be leaking oil!
  2. If you are in the trades ask the homeowner if it would be alright if you bring in their garbage pails, or newspaper?
  3. If you are an attorney, CPA or in any financial services look for opportunities to email your client articles of interest. Create relationships!
  4. If you are an attorney, CPA, or any financial services professional wine and dine your clients. make them love you. Make them feel special.
  5. If you are a Chiropractor, medical doctor, or dentist go the extra mile for your patient. Check their weight and blood pressure if you don’t regularly check it. Send them interesting articles that will benefit them. Call them to check up on them.

Let me distill this message down. The small things matter BIG TIME! Treat your customer, client, or patient like it is a first date on every interaction and not only will they return for repeat business but they will refer all of their friends and family to you.

How to Save Your Medical Practice Money – 5 Action Steps (Part 1)

The key to getting good results from a good idea is to implement the idea. The problem with most blogs (mine included) is that there is a ton of great information but it is difficult to implement all of the ideas because of the volume. I have just solved the problem. Over the next few weeks I am going to give you a bazillion money-saving and money-making great ideas. Only a few will be given in each blog which will allow you to easily implement the ideas. Each week make it a habit to implement the ideas and when completed you could be saving in excess of $20,000 per year!

  1. Get reimbursed for ATM fees. Ask and you will most likely receive. Most online banks will reimburse you for fees incurred when you use another banks ATM machine. Some brick and mortar banks will do the same. Call the bank and request a refund. At best they will say yes and at worst they will say no. If they say yes you can save an average of $4.00 per transaction.
  2. Don’t upgrade your cell phone so fast. Most cell phone companies will allow you to pay off your phone in 24-30 months. After that time frame you own the phone free and clear. If you keep the phone and don’t upgrade you will save on average $45.00 per month.
  3. Don’t buy multiple memberships if you live in the same householdAmazon prime and Netflix allows the sharing of their memberships between two adults and up to four kids. This can save you $50.00 per year for Amazon prime and $48.00 per year for Netflix.
  4. Stop doing your own taxes. Hire and use a CPA to do your taxes. One audit or one dis-allowance will more than pay for his or her services. Depending on the amount of dis-allowance or penalty can cause your saving to be HUGE!
  5. Use ceiling fans. Your air conditioner is the most expensive electric appliance that you have in your home. As a matter of fact depending on where you live you could be spending about fifty cents per hour to run your AC. A ceiling fan uses about a penny an hour. In the summer-time run the fan counter-clockwise to push the cold air down. In the winter time reverse the direction to clockwise to move the cold air up where it will mix with the hot air (heat rises) already there. This can save you about $8.00 per day.

Start implementing these bite-sized pieces and start saving money!

At Inselman Coaching, you are a Chiropractor, Physical Therapist, Medical Doctor, Osteopath, Acupuncturist, or other health care professional who wants to become a top performer in their field. I am an experienced, results-oriented coach and consultant who teaches clients that clear goal setting, modern procedures, and strategic-based marketing are the keys to their success.

The majority of clients that we work with are looking to improve upon the following areas:

  1. They want to have more than 10 ways working right now to get new patients.
  2. Before they deploy even a single tactic (such as an ad, trade show, sales call, email, direct mail, etc.), they want to be able to think through the ultimate goal in the mind of the buyer.
  3. They want to learn how to maximize each tactic so that each one achieves at least six strategic objectives.
  4. They want to preempt their competition every time so they are nearly powerless, even when offering a lower price.
  5. They want to be able to have their company run without them so they can have for free time.
  6. They want to spend time working ON their business instead of IN it, resulting in a constant effort to increase profits at every turn.
  7. They want to perfect their “arena pitch” so they know exactly what they would say if they could get in front of all their potential buyers at once.
  8. They want to have several brilliant and well-planned strategies that constantly get you them the “best buyers” that the

We offer step by step strategies coupled with world class support coupled with mind-set and performance coaching which will give you results that you will be very proud to own.

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Why 60% of Small Business Owners will Retire with Less Than $50,000

According to USAA Magazine, Summer Edition, 60% of American Retirees will retire with less than $50,000 in total savings and investments! Could you imagine being in business for 30 years; being loved by all of your clients or customers; then retiring with less than $50,000? That is insanity with a capital “I”. If you are struggling now to make ends meet, how will you turn it around so you can actually save and have a comfortable retirement ? It is easier than you think.

Try these two solutions to help you become more proactive:

1. Learn How to Run a Business. Too many small business owners are running a hobby not a business. It is imperative that you be able to generate and read a profit and loss statement and a balance sheet. There are two ways to increase your bottom line. (1) Increase income and (2) decrease expenses. You need to realize that your expenses can only be cut a finite amount; your income potential however, is infinite.
You must also be able to determine your ROI (return on investment) in any expenditure or investment that you make. ROI doesn’t always reflect money. Sometimes ROI can be received in time, education, or opportunity.
2. Create a Plan and Work the Plan. Do you have written goals? If you don’t now might be the time to create some. If you have written goals, do you look at them everyday? If not, you might want to start looking at them each and every day. Do you have a minimum of 5 and preferably 10 simultaneously deployed strategic based marketing strategies working all the time?

These 2 areas illustrated above will take you very far in insuring that you retire with way more than $50,000. Goals are your road map to business and financial freedom. Remember in #1 I said that your income potential is infinite? Strategic-based marketing will allow you to fulfill that infinite potential.
Running a business has drastically changed in the last couple of years. Customers have to decide if they are going to spend their money with you or if they are going to buy a tank of gas. There is no room for error. If you want to retire comfortably, or if you want to live comfortably today then you must start changing what you are presently doing immediately.

If you still feel that you are struggling, you will be thrilled to know that Dr. Paul S. Inselman, CEO of Creativecoachingllc.net  has formulated a specific step by step process that will help you to become a more powerful business leader. In twelve years, I haven’t seen one business that executed the steps above and that utilized our procedures that failed to grow their business. Why am I so confident (100% certainty) that these tips will create better growth and a more successful and fun business? Two reasons: (1) I coach business owners just like you everyday and have seen excellent, duplicative results and (2) Every single day I get a call, email or text from an existing client telling me that since they implemented these procedures and suggestions, they have more money than they ever had before; they love their staff; they are having more fun in business; or they had a record day in sales. Or, they had a record week in collections. Or, they had a record month across the board! Please don’t take my word for it. Click here for a free no-obligation consultation and find out for yourself how I can help you grow your business ethically, legally and with integrity; get more free time and have fun again.  Get to the next level and beyond. Stop wishing, praying and hoping and take the meaningful step that will get you to where you want to be.