98% of chiropractors earn less than one million dollars. You want to be the 2% that experience truly incredibly levels of success. That’s an honorable goal and we’re here to help you achieve it.

Before you enter the upper echelon of chiropractic achievement, however, you need to understand what not to do. You need a roadmap for the attraction, conversion, and advocate pipeline. You need to learn why so many practices fail to grow.

Lucky for you, we’re Creative Coaching. We have over three decades of experience in helping businesses thrive. More importantly, we know what it takes to turn a successful chiropractor into a successful practice owner.

Check out our tips on why practices don’t grow below, then contact us today for a complimentary strategy session.

Your Practice Won’t Grow If Your Admin Staff is Your Sales Staff

There are a lot of reasons why practices fail to advance. One of the most common is that chiropractors expect their administrative staff to be their salespeople.

This double duty makes sense in the abstract. Part of administration, reception, and customer service is answering the phone. Part of answering the phone is fielding calls from potential clients.

This is as far as most practice owners go. That’s fine, but it isn’t going to generate steady development. You know what will? Having a dedicated salesperson taking calls.

Yet, we’re not talking about a used car salesman at your reception desk. We’re not talking about using high-pressure tactics on someone with a slipped disk. We’re talking about streamlining your operational process to make sure the right person answers the right call and says the right thing.

Use a separate phone number for new patients. Make sure this number is in your marketing (more on that in a second). Have a salesperson ready to answer the phone. They’ll be able to explain what sets you apart from other chiropractors (your unique value proposition), offer first-time specials, book appointments, and enter valuable data into a CRM.

This last critical point, gathering patient data, will help inform your marketing. You’ll be able to see what generates new patients and what doesn’t. You won’t have to go with your gut instinct anymore. You’ll have hard, data-backed analytics on how to grow.

In other words, you’ll begin to experience true success.    

Your Practice Won’t Grow If You’re Not Properly Marketing

This is another great reason why practices reach a certain level and stagnate. They open, market a bit, obtain some patients, and coast. That’s fine, but it’s a far cry from consistent growth.

Practices underutilize marketing for a variety of reasons, not the least of which is that many think of marketing as a dirty word. They think of misleading ads and cheap “get-them-in-the-door” tactics.

On the other end of the spectrum, many chiropractors are overwhelmed by the seemingly endless marketing options. Should you invest in print, TV ads, radio spots, digital display ads, search engine optimization, social media, or something else? In fact, overwhelming might not even be a strong enough word!

Fair enough. Those are two very valid reasons to avoid marketing your practice. What if there was a better way? What if you could learn how to choose the right medium, for the right message, at the right time? What if you could avoid cheap marketing tactics?

What if you could effectively market your practice and get your phone ringing with new patients? Well, you can and we’re here to show you how.

Marketing in 2018 is about:

•      Creating a unique value proposition: what makes your practice different from others?
•      Understanding your audience(s): who are they and where do they spend their time and attention?
•      Creating collateral to match your audience(s): your TV strategy is different than your search engine optimization strategy which is different than your email strategy
•      Focusing on converting a part of your audience(s) to leads
•      Creating a repeatable procedures to turn those leads into patients
•      Gathering and analyzing data on what works and what doesn’t

Taken together, as a holistic and comprehensive whole, these different facets will help you turn your practice into a memorable brand. Speaking of which…

Your Practice Won’t Grow If You Have a Practice and Not a Brand

Most people, chiropractors included, consider their brand to be the combination of their personality, services, logo, colors, and a million other esoteric details. This isn’t your brand.

Your brand is the emotional connection your form between your audience and your company. It’s nothing more and nothing less. While all the details mentioned above help inform your brand, they’re NOT your brand itself.

Many practices fail to grow because they get caught up in the trees and can’t see the forest. That’s understandable. After all, chiropractors are medical professionals, not branding experts.

So, how do you turn your practice into a lasting and memorable brand? Simple – you take the time to understand your audience. You create experiences for them that are delightful and inspire positive emotional reactions. You repeat these experiences throughout their lifecycle: viewer, audience, potential customer, actual customer, and loyal customer.

Not only does this create your brand, but it inspires loyal customers to become brand advocates. This is just a fancy way of saying they’ll generate referral patients for you.

Now, the fingers-in-the-dirt work of creating delightful experiences that inspire positive emotional reactions isn’t easy. If it was, every practice would be doing it. That’s where we, the growth gurus at Creative Consulting, enter the picture with our capes waving like Superman.

Contact us today to learn more about branding, marketing, sales training, and how to turn your practice into a growth machine. We offer individually tailored consulting packages that produce an average return on investment of 165%.

Sound good? Then call us now at 1-888-201-0567. Welcome to the future of your practice.